MUMBAI - Birla Carbon, a producer of carbon black, has been recognized with the Golden Peacock Global Award for Sustainability at an event held in London on October 18, 2016. The award was in recognition of Birla Carbon’s continued efforts towards achieving sustainable operations. It was conferred by the Institute of Directors, India, at the 16^th London Global Convention on Corporate Governance & Sustainability.

The award was presented to Dr. Gilles Moninot, Global Sustainability Director, Birla Carbon, by Baroness Sandip Verma, Global Chairperson, Advisory Council, Institute Of Directors, India, and Chairperson, European External Affairs Committee.

At Birla Carbon, sustainability does not just mean minimizing risks but also means working towards maximizing company potential. The sustainability approach is driven by the company’s Sustainable Operational Excellence (SOE) strategy. The company works towards improving operating standards and manufacturing carbon black as efficiently as possible through its SOE. This helps to minimize the adverse impacts on natural resources and the environment and maximize a positive impact on society without compromising on customer satisfaction. These improvements have resulted in smarter, more directed investments, revenue generation, and improvement in energy efficiency, leading to a reduction in CO₂ emissions.

Dr. Santrupt Misra, Chief Executive Officer, Birla Carbon, said, “The Golden Peacock award is yet another significant recognition of our continued and unwavering commitment to sustainability. We closely monitor and assess the environmental impact of our operations and work towards taking proactive steps to ensure we are the preferred supplier of choice for our customers, in addition to being the employer of choice for our employees.” He added, “At Birla Carbon, we strive to ensure that our work is consistent with our vision to be the most respected, dynamic and sustainable global carbon black business.”

The Golden Peacock Global Award for Sustainability was instituted to encourage initiatives in promoting sustainable development.