HIGH POINT, NC — Axalta has introduced a new industrial wood coatings campaign, "Wood Vibes." The collection, inspired by the beauty of nature and power of wildlife, explores color and design trends of the wood coatings industry. The collection coincides with the launch of new labels that empathize the beauty, strength and versatility of Axalta's product portfolio.
The new labels are designed with brighter colors and prominent brand names. The key differentiator is the product code, which is now larger and bolder to make it more visible. These changes will enable users to find the product they need quickly and efficiently.
"Changing our wood coatings labels is part of the on-going integration after a successful acquisition last year," said Wade Arnold, Vice President of Industrial Wood Coatings for Axalta Coating Systems. "The new Axalta brand identity encompasses not only labels but new product literature, enhanced digital presence and so on. Our customers can rest assured they will continue to receive high-quality products and services."
"Axalta's focus is to go beyond developing and delivering a great product," explained Michael Cash, President of Industrial Coatings for Axalta Coating Systems. "Our goal is to listen to our customers, build a partnership, and help them increase profitability. Launching new labels and 'Wood Vibes' are just a couple examples of how we can help our customers improve productivity and support their growth and success."
To learn more about Axalta Wood Coatings, visit www.axaltawoodcoatings.com.