Axalta Unveils Industrial Wood Coatings Trends
HIGH POINT, NC — Paint and coating manufacturer Axalta has introduced a new edition of its industrial wood coatings trends campaign, Wood Vibes: Terra.
Wood Vibes from Axalta is a series of color collections focused on home fashion trends. Through color and design, Axalta inspires customers and helps them deliver the latest trends to their markets.
The new collection, Wood Vibes: Terra, is inspired by elements of nature with earth tones emerging in popularity throughout 2019. The collection is filled with colors that show empowerment and confidence and is composed of rich color palettes.
"Our global team of color specialists, and our expertise in advanced color forecasting, helps us formulate the next generation of colors to stay ahead of the market," said Wade Arnold, Vice President of Industrial Wood Coatings for Axalta. "Wood Vibes is a powerful resource designed to enable our customers to grow their business and meet consumers' expectations for new color choices."
Axalta offers unique access to highly qualified, experienced stylists and artists. From the initial concept phase to market launch, Axalta works closely with customers through the product development and commercialization process.
To learn more about Axalta Wood Coatings, visit www.axaltawoodcoatings.com.