WINTERTHUR, Switzerland — Shareholders of the former Winterthur Instruments AG approved a proposal by of the board of directors to rename the company coatmaster AG. The new company name reflects the company’s brand strategy to market its products worldwide under the name coatmaster.

"As part of our global marketing strategy, the renaming of our company is a further step towards establishing our leading coating technology worldwide under our brand coatmaster," said co-founder Dr. Nils A. Reinke.

"We are convinced that with this measure we have created a good new basis for our global expansion plans," said founder Andor Bariska.

"Since the creation of our new Internet domain and the re-launch of our website in early April, we have already noticed a significant increase in the demand for our products from international customers. The harmonization of the company name is another important step in the implementation of our marketing strategy," said Reinhard K. Stary.

Coatmaster AG develops and sells measuring system technologies for fast, non-contact and non-destructive measurement and testing of industrial coatings. Coatmaster technology is an award-winning and patented technology in Europe and the United States that enables coating thickness measurement at an early stage of the production process. Founded in 2011, the company has now integrated coatmaster technology into highly automated production lines at more than 50 production sites in Europe and Asia.