CLEVELAND – Specialty chemical distributor Palmer Holland has launched its newly designed website focused on enhanced user experience and content quality.

In addition to an updated look and feel, the new presents a more intuitive interface and more robust functionality that cater to users of all backgrounds and stages of the purchasing process.

“We want our website visitors to be able to find exactly what they need regardless of their position in the formulation process,” said Charlie Laurie, Chief Innovation Officer, Palmer Holland. “Whether the users know a product name, a market segment they’re formulating into, or a product attribute, we built our website to serve as an information hub, making it easy to obtain the resources needed to advance their product development.”

Following in the footsteps of the business’ early 2019 sales team realignment into market-specialized verticals, the new Palmer Holland website comes complete with product filtering capabilities based on end-use markets and market segments to better support users on their path to finding the right solution.