MUMBAI, India — Asian Paints, India’s leading paint company, has launched the Viroprotek range of hand and surface sanitizers. The company entered this market to support the Indian government in its various measures towards COVID-19 relief and address the need of hand and surface sanitation. The product is being manufactured at the company’s existing plant at Ankleshwar, Gujarat, after obtaining all the necessary statutory approvals and permissions. The Viroprotek range of hand and surface sanitizers meets the highest quality standards and will be available in various pack sizes. The products will be available in the market starting next week.
“Asian Paints being a ‘Responsible and Caring Brand’ has always been proactive in supporting various government initiatives and helping communities around us. We have been working in the health and hygiene space for some time and had introduced earlier Royale Health Shield, a revolutionary product which helps customers in maintaining good standards of hygiene and bacterial protection for their homes. We felt it apt to consolidate our portfolio in the hygiene space and address the growing requirement of hand and surface sanitizers for increased protection and assist the government in fighting against the COVID-19 pandemic,” said Amit Syngle, Managing Director & CEO, Asian Paints Limited.
In March 2020, Asian Paints committed Rs. 35 crores towards government efforts to combat Covid-19. The company is also working with several NGOs to help provide food, masks and sanitizers. It is also providing the necessary support to the painter/contractor community and has undertaken several proactive measures like providing a dedicated helpline and transferring funds directly into bank accounts. Additionally, the company is providing free sanitation of dealer outlets and free insurance for people at the outlets.