It’s no secret that the world of STEM has been a men’s club for decades, with only 28% of women making up the workforce as opposed to 72% of men. To show that this gap is slowly (but surely) closing in, we’ve shone the spotlight on Danijela Milosevic-Popovich, a Research and Development Manager at SIFCO Applied Surface Concepts (ASC).

Danijela graduated from the University at Buffalo with a Bachelor of Science and Master of Engineering in Chemical Engineering. She then continued to earn her Master of Engineering Management from Ohio University. Before becoming part of the team at SIFCO ASC in 2005, she worked in the semiconductor and rubber industries.

From talking about how to remove the glass ceiling for women in engineering, to changing the future of electroplating, we found out what inspires Danijela, and how she strives to create a better future for herself and other females in STEM.


Science and Math - the Foundations of STEM

Danijela knew she wanted to work in a STEM field since she was young - her passion for science and math started in grade school. She loved the challenge of figuring out equations, learning theories, and knew from very early on that having a background in science would provide her with a strong foundation no matter what career path she followed.

Her father - her biggest cheerleader and inspiration - always motivated her to advance her education and strive for independence. Growing up in the Balkans, it wasn’t common for girls to go to college, and while his support of her continued studying was considered a taboo, he never let the criticism distract her.

Danijela realizes just how much her childhood and education shaped her career. Science and math help Danijela to think more critically. She approaches every problem knowing that there is a logical process to follow. She also questions any critical factors associated with resolution. She said:

I believe a strong STEM background helps train the brain to think more critically. Intuition and critical thinking together create the perfect storm of problem solving and I believe math and science are key building blocks to perfect this process.


Education - the Passport for the Future

With a bachelor’s degree and two masters degrees under her belt, Danijela knows just how important education and qualifications are for anybody, whether male or female, wanting to work in STEM. While there’s still a long way to go before we close the gap of women working in these fields, the number of women awarded STEM degrees every year has increased by over 50,000 in the past decade.

Danijela embarked on her last masters degree when she was pregnant with her first daughter and continued to study and work full time. Driven by her passion to expand her horizons and learn as much as she could, she persevered.

This story echoes a similar message that Audrey Gelman, CEO of The Wing told when she became the first visibly pregnant woman to grace the cover of Inc. Magazine. Gelman wanted to show that women can, “take greater professional risks whilst also not shelving their dreams of becoming a mother and starting a family.” Afterall, if men can have it all, why can’t women?


Changing the Electroplating Landscape

When asked about her day-to-day role at SIFCO ASC, Danijela lights up as she talks about all the areas she’s involved in.

Every day brings something new to the table. My role encompasses so much more than the traditional R&D activities - it’s multifaceted, and keeps me on my toes. My department and I are the repository for technical know-how, which ultimately leads to growing the knowledge base capabilities of our existing product lines and the development of new applications, plating solutions, and technology.”

Through this research and knowledge base, Danijela and her team are slowly changing the perception that brush plating is a dirty, uncontrollable and manual process. Advancements such as programmable power packs and process automation have not only revolutionized the way electroplating is done but has given repair engineers even more control.

“As we’ve developed various plating applications, we’ve been able to introduce more controls to the processing phases. As a result, we’ve refined the plating process parameters to provide repeatable and controllable deposit characteristics for a process that is traditionally manually performed by an operator.

“This level of control has propelled us to further develop semi and fully automated plating applications and equipment along with going away from traditional brush plating by developing encapsulated plating technologies.”


Creating a Safer and More Sustainable Future

It’s not just the electroplating process that’s feeling the impact - this research and development is paving the way towards a much safer and sustainable future for repair mechanics and the environment. Working with a team of engineers, Danjiela develops REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals) compliant brush plating alternatives to the toxic chemicals that are currently in use across the globe.

For example, cadmium and hard chrome are commonly used by maintenance repair engineers who are undertaking component repairs for a wide range of industries due to their increased wear resistance, surface hardness and durability. However, exposure to both metals in their compound state can be incredibly harmful for both plating technicians and the general public, as they are carcinogenic.

Danijela and her team’s seemingly small actions are beginning to have profound consequences on the plating industry and the planet. Through exploration, analysis and development, SIFCO ASC has developed brush plating solutions that aim to replace cadmium and chrome in the future.

“Right now, there is no ‘one size fits all’ solution for drop-in replacement of cadmium or chrome, so we’re focusing on making solutions such as ZnNi (Zinc-Nickel) as cadmium alternatives, and MMC (metal matrix composite) solutions for chrome alternatives.”

This will unquestionably make a change in the world and will undoubtedly impact future generations.


The Challenge of Being a Woman in STEM

When asked the question “what are the challenges of being a woman in STEM?” Danijela says they are the same stereotypical barriers that have been internalised over several decades. She talks about the unconscious bias where both men and women are conditioned to think that men are more inquisitive, motivated and in charge. As a result, women have to work harder.

However, she muses that if we change the narrative, we may be able to remove the glass ceiling for both women and minorities in STEM, if we start to celebrate their accomplishments, rather than the challenges they face. She says:

“Every woman in a STEM field has a unique set of challenges ahead of her that no man will ever have to experience.

“I’d like to shine a spotlight on the accomplishments of women in STEM historically so that we can lay a framework for continued recognition of our girls as they turn into women and change the world alongside their male colleagues.”

For any female looking to advance a career in STEM, whether younger or older, Danijela says that believing in yourself and finding a mentor who will advise you and push you out of your comfort zone is the best thing you can do. There’s one experience with her first boss and mentor that left a life-long impression on her and helped shape her future. She said:

Before any big meeting, we would run through my presentation and attend the meeting together. There was one high-level meeting where there were four levels of managers in attendance, quite overwhelming for a young woman especially when most of the crowd was male. I ran through my presentation with my boss beforehand, and he told me he’d meet me there.

“Only, he didn’t show up. I survived the meeting, walked over to his office and asked why he didn’t show up. He told me he “didn’t want to take the spotlight away from me, he didn’t want the rest of the room to see a MAN standing behind me.” He taught me that I was quite capable of standing on my own two feet and that I shouldn’t ever feel inferior regardless of who is in my company.”

Find out more about Danijela’s research and SIFCO ASC’s plating solutions at


By SIFCO Applied Surface Concepts