5. Behr Process Corp.
Santa Ana, CA
CEO/President: Jeff Filley
Coatings Sales: Approx. $2.08 billion
Behr Process Corp. is part of the Decorative Architectural Products segment of Masco Corp. Behr produces architectural coatings, including paints, primers, stains and waterproofing products. Products are sold in North America, South America and China under the BEHR®, BEHR PRO® and KILZ® brands. They are sold to DIY and professional customers through paint stores, home centers and other retailers. Behr is a leader in the DIY market, partnering with The Home Depot to sell paints, decorative finishes, primers, stains and surface-preparation products. The Home Depot is Behr’s largest customer. In 2019, sales from that segment represented $2.08 billion, which is 31% of the 2019 total net sales for Masco of $6.707 billion.
Parent Company: Masco Corp.
Source: Masco Corp. Annual Report
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