SANDEFJORD, Norway — Jotun is cementing its position as a preferred coatings partner within the superyacht industry with the launch of JotunCare, an after-sales and lifecycle service solution. The Norwegian headquartered company has built the offering around four cornerstones tailored specifically to meet market needs. The result is a solution delivering long-term support to superyacht captains, officers and their crew, helping them optimize and maintain coatings for maximum performance, durability and protection. 

Jotun has been active in the superyacht niche for over 25 years. In that time, according to Gary Ward, Jotun’s Global Superyacht Fleet Support Manager, the company has built an intimate understanding of the demands, challenges and requirements within this dynamic segment.

“Superyachts deserve the very best solutions - and not just when they’re built, but over the entire lifecycle of the project,” said Ward. “Unfortunately, too many owners and captains experience enthusiastic supplier support and assistance when it comes to choosing coatings and during applications, but then that contact point fades away.

“At Jotun, we understand that coatings are integral to successful on-going operations and protection. As such, the support these vessels receive should be long-term and fully integrated, that is the essence of JotunCare. We are supporting the customers to ensure they get the best results over the operational lifetime, not just in the yard. We are dedicated to lasting value, protection and performance, always.”

JotunCare is built around the following elements: Jotun Fleet Support, providing a dedicated point of contact so customers can easily access support; Lifecycle Inspections, whereby Jotun’s technical specialists monitor coating performance, with measurable data; Crew Education, with training and workshops for crews to understand optimal maintenance and care; and the JotunCare App, offering a simple way for crew to access instant support and vital information.

“Paint is sometimes perceived as a bit of a pain within the superyacht industry, and we want to transform that,” Ward said. “With JotunCare, we aim to simplify coatings performance for customers, giving them the peace of mind that they’re always getting the best from their Jotun products.

 “We believe care goes far beyond face-to-face meetings at yards; it’s about staying at someone’s side to add long-term value, build understanding and deliver optimal results. That’s what a preferred partner does,” said Kent-Ove Kragseth Sylte, Global Marketing Manager Yachting.

Jotun is a single-source supplier for coatings covering every aspect of superyachts, including tank linings, antifoulings, fillers, primers and topcoats. The JotunCare app is now available for iPad, with full iOS and Android integration set to launch imminently.