GLENDALE HEIGHTS, IL — Aakash Chemicals & Dye-Stuffs, a supplier of colorants and specialty ingredients headquartered in Glendale Heights, Illinois, has rebranded as Vivify Specialty Ingredients.

"Vivify is an industry leader in colorants and specialty ingredients, serving customers across multiple consumer and industrial end markets. Following organic growth and several transformative acquisitions, we are changing our name to better reflect the increased breadth of our product and solutions offering under a single name," said Devlin Riley, CEO. "The powerful Vivify logo and the tag line 'Color, Ingredients, Innovation' effectively captures our value-added capabilities, representing an exciting next step in our journey as a company. We look forward to continuing to provide our customers with the high level of service they have become accustomed to under the Vivify brand."

The company's new website highlights Vivify's capabilities, products and services to customers in the personal care and cosmetics, food and beverage, packaging, plastics, coatings, and seed treatment industries. Along with the new brand and logo, the new website offers a seamless and intuitive customer experience and includes features such as sample ordering.

For more information, visit