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Home » Keywords: » rebranding

Items Tagged with 'rebranding'

ARTICLES

Axanzo

Axanzo Name Prompts Active Online Discussion

PCI Editorial Staff
October 18, 2026
No Comments

Responses to the proposed combined-company name ranged from congratulations to questions about pronunciation, memorability and continuity with the two legacy identities.


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Default mystery announcement

AkzoNobel and Axalta Reveal Name of Combined Company

October 15, 2026
No Comments

The companies have chosen a name and planned stock ticker for their proposed combination. See the new identity and what stays the same until closing.




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REBRANDING text, one neon word on blurred background. Business concept, rebranding banner.3D render

Roberlo Changes Legal Name to Briolf Coatings

October 3, 2026
No Comments

The corporate name has changed, but the Roberlo commercial brand, ownership and customer relationships remain in place.


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Mays Logo

Ravago Chemicals North America Is Now Mays Chemical

October 2, 2026
No Comments

The former Ravago Chemicals North America business now operates as Mays Chemical’s Performance Materials division, with no change in ownership, supplier relationships or operating locations.




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Surventis Flags

Surventis Debuts as BASF, Carlyle Close Coatings Deal

July 1, 2026
No Comments

The former BASF business begins operating independently with a new identity, familiar brands and a leadership team for the next phase.



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Hero Coatings

From Surface Solutions to a Broader, Quicker Portfolio

Inside the Susonity Rebrand
PCI Magazine Michael Weiden Carsten Plueg
October 10, 2025
No Comments

In an exclusive PCI interview, Susonity leaders explain how four sites, lab support and supply security anchor its next phase.


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Canadian Coatings Association

Canadian Coatings Association Unveils Bold Brand Refresh to Reflect Innovation, Clarity and Leadership

September 2, 2025
No Comments

Canadian Coatings Association unveiled a new brand identity, aligning with its strategic vision and reinforcing its leadership in the CASE industry.


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Glidden Walmart

Glidden Reshapes Walmart Paint Aisle With New Product Mix

May 29, 2025
No Comments

The updated assortment brings new paints, color tools, paintable caulks and applicators to Walmart stores, aimed at project-based DIY shoppers.


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MCI Technology protects reinforcing metal in concrete from corrosion (002).JPG

Cortec MCI Updates Branding for Greater Versatility and Modern Appeal

April 10, 2025
No Comments

Cortec announced updated branding for its MCI product line, offering a more flexible and functional identity for construction and corrosion markets.


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Question mark with paint buckets

Pittsburgh Paints Co. Marks 150 Years with Rebrand

April 4, 2025
No Comments

The company revealed a new logo and tagline to celebrate its anniversary and reflect its evolving identity.



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More Articles Tagged with 'rebranding'
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November 19, 2026

Reformulating Paints with AI: Turn Change into a Competitive Advantage

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December 10, 2026

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The trend towards waterborne polymers in the paint and coatings industry is clear; highlighting their environmentally friendly nature, regulatory considerations, growing market demand, and meeting sustainability goals.

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