Glidden Reshapes Walmart Paint Aisle With New Product Mix
Pittsburgh Paints Co.
Glidden refreshed its Walmart paint assortment with new paint products, expanded color tools, paintable caulks and applicators for do-it-yourself projects.
The rollout included Cool Surface Porch & Floor paint for interior and exterior horizontal surfaces, Cabinet, Door & Trim enamel for high-touch applications, and Painter’s Caulk Pro and Painter’s Caulk X-Stretch products. Glidden also expanded its Grab-N-Go color offering and added brushes, rollers and project kits.
According to the company, the updated color centers and broader assortment were intended to help shoppers find paint, preparation products and application tools in one location.
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