Articles Tagged with ''rebranding''

Responses to the proposed combined-company name ranged from congratulations to questions about pronunciation, memorability and continuity with the two legacy identities.

The coatings companies unveiled the identity and planned ticker symbol for their combined business ahead of the expected 2027 merger closing.

The corporate name has changed, but the Roberlo commercial brand, ownership and customer relationships remain in place.

The former Ravago Chemicals North America business now operates as Mays Chemical’s Performance Materials division, with no change in ownership, supplier relationships or operating locations.

The former BASF business begins operating independently with a new identity, familiar brands and a leadership team for the next phase.

In an exclusive PCI interview, Susonity leaders explain how four sites, lab support and supply security anchor its next phase.

Canadian Coatings Association unveiled a new brand identity, aligning with its strategic vision and reinforcing its leadership in the CASE industry.

The updated assortment brings new paints, color tools, paintable caulks and applicators to Walmart stores, aimed at project-based DIY shoppers.

Cortec announced updated branding for its MCI product line, offering a more flexible and functional identity for construction and corrosion markets.

The company revealed a new logo and tagline to celebrate its anniversary and reflect its evolving identity.