Cortec announced refreshed branding for its MCI (Migrating Corrosion Inhibitor) product line, modernizing the visual identity while retaining core brand elements built over 30 years.

The updated design addresses usability challenges by introducing adaptable logo variations for different backgrounds and sizes. It retains the familiar hexagonal element while integrating a rebar-inspired “I” and adding Cortec Green to reinforce brand alignment. New chevron and hexagon visuals also enhance marketing cohesion across materials.

The revised identity debuted at the Fall International Concrete Repair Institute conference and the 2025 World of Concrete event.

In tandem with the visual refresh, Cortec is consolidating MCI brochures into a single, streamlined document to simplify access to product benefits and technical details.

The “From Grey to Green” tagline remains a central part of the brand, reflecting MCI’s ongoing commitment to environmentally responsible corrosion protection and extended service life for concrete infrastructure.

Visit www.cortecvci.com for more.

*All images courtesy of Cortec.