TROY, MI – AkzoNobel Automotive and Specialty Coatings recently announced that it has refreshed and renamed its sign finishing business from Sign Finishes by AkzoNobel to Grip-Gard®. Grip-Gard is the long-standing name of AkzoNobel’s sign finishing product line.

“Grip-Gard provides sign manufacturers, architects and brand experts a long-lasting finish that stands the test of time – this is what we want to bring to life through our refreshed branding, packaging and promotional materials,” said Lacey Meer, AkzoNobel’s Senior Regional Sales Manager. “At the same time, the new branding makes a strong connection with AkzoNobel, whose centuries-long heritage, technological leadership and global resources have helped build a strong and successful Grip-Gard brand,” continued Meer.

The brand refresh reflects the evolution and growth of the brand and will be rolled out over the coming months. It is expressed through a new visual identity, color palette, typography and more. Customers will immediately notice a big change in the appearance of Grip-Gard cans on product shelves. The redesigned labels enable easier and faster identification of product categories through a distinctive color-coding system.

As part of a comprehensive refresh of its Grip-Gard brand, AkzoNobel has launched a totally redesigned and rebuilt Grip-Gard website. Located at, the new website offers improved functionality and communication, via both desktop and mobile devices, and presents the new look and feel of the Grip-Gard brand.

“By refreshing the look and feel and implementing new functionality that works equally well on mobile devices, we’re making it quicker and easier for users to engage with the Grip-Gard brand whenever they need it,” summarizes Blaine Fish, Sign Segment Sales Leader at AkzoNobel.