MANCHESTER, UK — HMG Paints recently announced that it is continuing its support of the Minutes Matter Campaign, alongside the British Coatings Federation (BCF) and its members. The campaign has seen HMG Paints and other paint companies donate paint to the conversion of iconic red telephone boxes into lifesaving defibrillator stations.

Community Heartbeat Trust and BT have been working together with rural communities to turn disused telephone boxes into Community Public Access Defibrillator sites or cPADs. The BCF’s paint manufacturer members have stepped in to help preserve these iconic structures in communities, by arranging the donation of free paint and undercoat for renovation. Communities who want to convert their iconic telephone boxes into Community Public Access Defibrillator sites can visit

“The whole world witnessed the importance of defibrillators during the Euro 2020 championship and we’re proud to support the British Coatings Federation in partnership with the Community Heartbeat Trust and BT to promote the installation of defibrillators in BT phone boxes across the UK,” said John Falder, HMG Paints Chairman. “We were honoured to have provided paint for the first conversion in Long Wittenham and are elated that since then 668 further kiosks have been converted.”

Through this campaign it is hoped to not only help save the lives of the 30,000 people who suffer cardiac arrest every year but to also preserve a part of the British heritage and culture, which is represented by the red telephone box.

For any community planning to convert its kiosk and purchase a defibrillator from the Community HeartBeat Trust, HMG Paints will provide 2.5 liters of undercoat and 2.5 liters of the iconic 539 Currant Red gloss from the BS381C range. To contact HMG Paints, visit or call 0161.205.7631.

For more information on the campaign and the support of the BCF members, visit