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Company News

Sun Chemical Launches Two-Wheeler Color Presentation

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September 30, 2021

PARSIPPANY, NJ – Sun Chemical has launched a new Two-Wheeler Color Presentation that outlines trends and colors for formulations that will be developed in 2022-2025. Featuring Sun Chemical’s recent product innovations, the program highlights chromatic and matte mono-coat shades. It includes 55 stylings, mainly based on a mono-coat system, though four stylings use a tinted clear coat system and seven stylings are painted with a multi-layer coating.

Sun Chemical reports that it comes to the styling process, mono-coat systems are rising in popularity compared to the traditional two-coat system due to simplicity and sustainability benefits. Two-wheeler manufacturers benefit from environmental and economic sustainability improvements by reducing the amount of time and energy to complete the simpler coating process. The biggest two-wheeler market is in the Asia-Pacific region, where mono-coat applications are especially fast growing.

From a design perspective, the company reports that two-wheeler manufacturers style vehicles differently than automotive OEMs counterparts. Bolder, more chromatic shades and matte stylings are very popular in the two-wheeler market, while durability requirements are not as stringent.

The company’s color forecasting highlights that a broad spectrum of colors are trending both online and offline, including achromatic colors, highly chromatic colors as well as pastels and velvets. With four chapters — New Classics, New Chromas, New Solids and New Velvets — the Two-Wheeler Color Presentation showcases brand new stylings created with innovative pigments. Visit this website to book the Two-Wheeler Color Presentation.

For DIC/Sun Chemical’s full portfolio of colored and effect pigments, visit www.sunchemical.com/pigments-solutions/.

KEYWORDS: Color Trends

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