LUDWIGSHAFEN, Germany – The Colors & Effects® brand is offering a virtual collection of trend stylings for automotive coatings. Found within the company’s latest Global Color Presentation, 60 styling formulations are now accessible on this Colors & Effects website. In addition to the digital rendering of a realistic coating appearance on the showcased 3D object, all stylings are offered in a digital format that allows them to be used for the virtual design of any coated 3D object within the automotive development process.

"The Global Color Presentation provides a unique set of services for the automotive coatings value chain. With the launch of the complete styling collection in a digital format, we combine the formulation expertise and latest pigment developments for automotive coatings with trend scouting and digital availability of the shades we create,” said Juliane Kruesemann, Head of Pigment Gallery at BASF Colors & Effects. As project lead for the Global Color Presentation, she provides the automotive design community with color trend inspiration.

In order to bring the Global Color Presentation to her audience in a digital format, Juliane Kruesemann collaborated with Dr. Thomas Frey, Head of Colorimetry at BASF Colors & Effects. Expertise in colorimetry and digital rendering has enabled Frey’s team to show realistic shades in a virtual space by displaying both the color and the effect of a styling. "For the first time we are offering our customers our shade formulations in a digital format that they can use in their systems. On the new website, our customers can order AxFTM files and apply the shade to their digital 3D objects; for example, objects such as car shapes," said Frey.

The 60 styling inspirations are presented within the Global Color Presentation’s three trend collections: urban mobility, e-mobility and autonomous driving.

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