LOS ANGELES – A new advertising campaign from KILZ®, called “Celebrate Professionals,” has launched from the company’s advertising agency, Arcana Academy. The campaign showcases real professional painters and elevates them to the level of professional athletes to illustrate how much KILZ values and respects them as pros, according to Executive Creative Director and co-founder of the agency, Lee Walters.
The campaign will run in April through the end of the year, coming to life in digital video placements like YouTube and DV360, as well as custom partnerships, digital display, trade print and social media.
Walters explained, “KILZ pros have specific and unique skills that set them apart from the average DIYers, yet nobody in our industry has ever depicted professional painters like pro athletes except for us. We believe this campaign is an excellent way to honor them and to inspire professional skills in both pros and DIYers.”
“The creative will drive our consumers back to our KILZ Primer page where they can learn more about specific product attributes and form a more valuable relationship with the KILZ brand,” added Executive Creative Director and co-founder Shane Hutton.
New KILZ “Prime Time” work can be viewed at https://vimeo.com/678398678/b1171e4d1f and https://vimeo.com/678399315/9a765f9cd5.
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