Birla Carbon has launched its digital platform to engage and support customer needs in China. The website can be accessed using birlacarbon.com.cn. It offers customers in China access to the company’s extensive portfolio of products and solutions shared through informative content and enhanced functional features in Mandarin.

The website has been built on a fully responsive digital platform that is accessible via all devices. It will host a number of advanced applications that will provide ease of engagement and reach for the Chinese customer. Free downloads of the latest product information in Mandarin along with easy-to-access touchpoints like “Ask the Expert” or refer questions and contact Birla Carbon representatives anytime and anywhere. The user-friendly experience will give Chinese customers access to carbon black solutions in the shortest time possible. Ultimately, the website seamlessly integrates with WeChat to provide an effective digital interface for an enhanced customer experience for customers in China.

Speaking at the launch of the initiative, John Davidson, chief sales and marketing officer, Birla Carbon, said, “This website exclusively caters to the Chinese customer base as data shows the country accounts for the highest use of digital technologies as well as a higher share in the world’s carbon black capacity, production, and consumption. The user-friendly interface makes it easier for our customers to understand the diverse solutions that Birla Carbon provides, thus amplifying our Purpose to ‘Share the Strength’ across regions and the industry.”

The website will focus on carbon black solutions in the automotive industry, tires, energy storage, agriculture, electronics, paints and coatings, adhesives, sealants, textile fibers, and circular sustainable carbonaceous materials.