Birla Carbon has announced the launch of its first Asia Post Treatment (APT) Plant in India. The brownfield initiative, located at the Patalganga unit in Maharashtra, India, is equipped with advanced treatment technology, enhancing flexibility, efficiency, and precision in carbon black production. The plant will serve the rising demand for high-performance carbon black grades in industries such as coatings and inks.

Rajeev Sonthalia, Director, Birla Carbon, commented, "The launch of the Asia Post Treatment Plant at Patalganga marks a significant milestone in Birla Carbon's journey toward deploying advanced technology solutions for our customers. Asia is an emerging market for the carbon black industry, and the strategic location of this plant will foster innovation with our partners." He added, "This facility enables Birla Carbon to leverage its global reactor capabilities, ensuring our products meet the highest standards of quality and performance to cater to the diverse needs of our customers both regionally and globally."

The Asia Post Treatment Plant’s technology provides precise control over reaction times, facilitating production of ultra-high-performance grades tailored to customer specifications. With its ability to meet clean product standards, the facility offers an edge over traditional products. John Loudermilk, President and CEO of Birla Carbon, said, "The launch of our Asia Post Treatment Plant reflects our commitment to supporting our customers and leading the carbon black industry toward greater sustainability and efficiency. By prioritizing innovation in our operations, we anticipate future demand and set new standards for quality and environmental responsibility."

The APT facility supports diverse applications in sectors such as packaging inks, automotive, and industrial coatings, as well as niche markets like toys and tool coatings, where low PAH products are in demand. Located in Patalganga, India, the plant provides advantages in proximity to Asian markets and serves as a backup to Birla Carbon’s North Bend facility in the United States.