Behr Paint Company announced its 2023 Color of the Year, Blank Canvas (DC-003). The company describes the color as a hopeful and welcoming warm white, meant to inspire feelings of tranquility and renewal. The 2023 Color of the Year is featured in the all-new BEHR Designer Collection palette of 30 best-selling neutral colors.
“As we look to 2023, we understand that comfort will still be a driving force behind design decisions and style statements,” says Erika Woelfel, vice president of Color and Creative Services at Behr Paint Company. “Blank Canvas effortlessly offers a clean and inviting blank slate that allows individuality and creativity to flow freely. This white easily harmonizes with a wide range of hues, including neutrals, earth tones, and pastels for a charming and cozy appeal. Blank Canvas also pairs beautifully with black for a dramatic impact, and with bright accents like green or cobalt blue to instantly lift your mood.”
According to Behr Paint, new research shows that 92% of U.S. homeowners want their home to be a space where they can completely unwind and 90% believe that it’s important that their home feels like an escape from everyday stress. The selection of Blank Canvas as the 2023 Color of the Year directly answers the call, as data from the study reveals:
- 77% of homeowners agree that the color white makes them feel positive, and 71% said it lowers their stress levels.
- 75% of homeowners also agree that the color white promotes relaxation and makes them feel focused, and 74% said it creates a sense of calm and renewal.
- 63% of homeowners agree that the color white is mood-boosting.
"White paint colors are our top-sellers at BEHR. With so many options to choose from, we wanted to spotlight the one that we believe is most versatile, and truly the perfect shade of white for any project,” said Jodi Allen, global chief marketing officer at Behr Paint Company. “In addition to inspiring renewal, positivity, and a sense of calm, Blank Canvas always makes a design-forward statement, whether you’re a homeowner working on a DIY living space, or a professional painter seeking your go-to white to use on countless projects for years to come.”
Its transformative power can be showcased on its own to create monochromatic looks or can be paired with pops of color to personalize your space. As a go-to hue that designers can build upon, the warm white creates a serene setting for healthcare and hospitality environments, while being versatile enough to be used in shared spaces. Blank Canvas’ strength in evoking calming and relaxing feelings can also be leveraged by designers looking to create neurodiversity-friendly residential and commercial spaces, as well as workplaces.
Blank Canvas and the BEHR® Designer Collection are available now, in top-rated BEHR DYNASTY®, BEHR MARQUEE®, BEHR ULTRA® and BEHR PREMIUM PLUS® paint formulas, exclusively at The Home Depot® stores nationwide.
For more information, visit: www.behr.com/2023coty.