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Paint and Coatings AdditivesPaint and Coating PigmentsIndustrial CoatingsCompany News

Vivify Acquires Pigment Dispersions Manufacturer

image of vivify logo

Courtesy of Vivify.

February 22, 2023

Vivify Specialty Ingredients, a provider of specialty colorants, additives, and ingredients for the food and beverage, personal care and cosmetics, and industrial end markets, has acquired Reitech Corp., a manufacturer of pigment dispersions. Kirkland & Ellis served as legal counsel to Vivify. Reger Rizzo & Darnall LLP served as legal counsel to Reitech.

Reitech’s owners Stephen Holtzman and Prakash Pradhan will remain with the company and join the Vivify management team. Vivify was acquired in December 2021 by Gryphon Heritage Fund, the small-cap strategy of middle-market private equity firm Gryphon Investors, and is actively seeking to partner with additional businesses in order to expand product offerings and services for its customers.

Based in Reading, Pennsylvania, Reitech has manufactured pigment dispersions for more than 40 years. The company’s products, which include both standard and custom color dispersions, are used in a diverse array of applications where consistent and highly technical colorants are required, such as aerospace, consumer goods, and industrial coatings.

“The combination of Reitech with Vivify’s pigments dispersions division, Heritage Color, creates a pigment dispersion business with considerable scale and positions the combined company to take advantage of new strategic opportunities, while remaining focused on high quality and service,” said Vivify CEO Devlin Riley. “Reitech’s portfolio will diversify Vivify’s product line and allow us to better serve existing customers, as well as reach new end-markets. We’re excited to welcome the Reitech team.”

“Reitech is an ideal acquisition for Vivify, with a complementary product line that offers new avenues for product innovations,” said Craig Nikrant, operating partner on the Gryphon Heritage Fund team. “We remain committed to partnering with the Vivify management team to identify and support additional strategic acquisitions that will drive growth.”

“We are pleased to partner with Vivify,” said Stephen Holtzman and Prakash Pradhan, owners of Reitech. “Our interactions with the Vivify team made it an easy decision to move forward together, and we look forward to leveraging their broader resources to deliver even more value to our customers.”


For more information, visit: www.vivifycompany.com.

KEYWORDS: Colorants mergers and acquisitions

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