Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!
Paint and Coating Distributors & ServicesPaint and Coating Market Reports

Three Digitalization Strategies Driving Supply Chain Resiliency

By Merilee Kern
Lead Image.jpg
Getty Images/iStockphoto

Image courtesy Galeanu Mihai, iStock / Getty Images Plus, via Getty Images. 

March 6, 2023

With the considerable supply chain disruptions brought on by the pandemic and amid escalating inflation, supply chain resilience is more critical than ever before. The unforeseen pandemic of late has presented a range of challenges that many supply chains were clearly, often admittedly, unprepared for. Labor shortages, shipping cost surges, new patterns of production, and consumption have all played a key role in disrupting business logistics, upending markets, industries, and whole economies in the process. In its wake are logistics, procurement, and other supply chain professionals who continue to suffer stress and chaos on the front line, scrambling to react to newly exposed systemic weaknesses and vulnerabilities.
 
 “In order to prepare against unforeseen and inevitable turbulent events ahead, it’s important to take proactive measures to identify the most inherently fragile areas within a supply chain,” urges Nirav Patel, CEO of Bristlecone, a leading provider of connected logistics solutions that’s part of the $19 billion dollar Mahindra Group. “In this post-pandemic era, we need to challenge conventional thinking and pursue digital innovation on a much larger and more significant scale. Embracing emerging technologies like AI and SAP integration can transform and fortify companies with an appropriate level of resilience and agility to defend against future crises and unforeseen challenges.”

Common Risks to Supply Chain 

While there are numerous reasons why supply chains are disrupted; there are a few prime culprits:

  • Environmental Forces: External factors, such as natural disasters, economic turmoil, and geopolitical instability impact supply chain performance in numerous unsavory ways like damaged transport infrastructure, canceled deliveries, and demolished inventory; all of which can lead to unbalanced supply and demand.
  • Value Chain Disruptions: Issues within the value chain, the process starting from businesses receiving raw material to then selling the finished product to consumers, can create a bullwhip effect where small fluctuations in initial operations can lead to even greater negative effects across the entire supply chain. Value chain triggers include labor disputes, limited supplier cash flow, manufacturing accidents, and so on. 
  • Business Operation Challenges: When troubles arise internally within key areas of the business, like breaches in the finance, IT or HR divisions, core operations will struggle to function and that will impede the company at large.

As supply chain threats like these and others remain omnipresent - with regional, national, and global implications - it has become an imperative for organizations to employ digital tools for enhanced automation, visibility, and resiliency. Here are three digital strategies leaders can implement to do so:     

  1. Supply Chain Digital Twins: Digital twins are digital replicas of physical supply chains. They integrate with the company’s systems to provide real-time insights on any sudden disruptions in a supply chain's performance level, allowing supply chain management to become more proactive than reactive. Digital twins help companies mitigate environmental risks by immediately notifying them of natural disasters or other external forces that can harm the supply chain's efficiency. This simulation provides an additional level of visibility that would otherwise be impossible without leveraging technology. 
  2. Predictive Maintenance: This is a preventative technique that uses machine learning technologies and sensors to track how machines and systems are functioning. Predictive maintenance is able to foresee when a machine is likely to develop issues in the near future so that maintenance can be done before any breakdowns. Supply chain operations become more resilient knowing that all machines and robotics are working efficiently.
  3. Tracking: Today’s supply chain management companies live in a fortunate time where they can collect real-time updates on current events courtesy of the internet and other technologies. Companies can leverage social media to obtain consumer behavior analytics while also monitoring the industry, news, and other sources that can indicate potential supply chain disruptions like the passing of a new regulation. Logistics and transportation technologies provide powerful modern digital fleet tracking so that companies can track their shipments and fleets across land and sea, all over the world. Analytics from cloud-based and other technologies provide valuable insights on - and can fiscally quantify - things like employee engagement and productivity. This data is direct feedback that supply chain managers can leverage to assess what leadership tactics are effective and which fail to drive workforce benchmarks. 

Mitigating avoidable business risk by proactively transforming and shoring up supply chains with digital technologies and methodologies like these is a trend forecasted to persist over the next few years. This as Gartner predicts that “by 2026, more than 75% of commercial supply chain management application vendors will deliver embedded advanced analytics (AA), artificial intelligence (AI), and data science.” A McKinsey survey also cited that more than 90% of respondents reported they have invested in digital supply chain technologies in the last year. 
 
 Digital transformation is already reinventing the modern supply chain across sectors as technologies like Artificial Intelligence (AI), Machine Learning (ML), lnternet of Things (IOT), and Blockchain integrations grow.  These nextgen digital deployments are offering innovative ways for supply chain professionals to procure highly accurate, up-to-the-minute data; the kind that creates opportunities for companies to predict and aptly react to macro and micro conditions, mitigate risks and, at the most extreme level, thwart a business busting disaster.
 
 “Supply chains are complex and disruption is becoming the norm,” Patel says. “Businesses must be able to operate seamlessly within their ecosystem of functional teams, partners, logistics providers, customers, and other stakeholders, and work together to navigate and mitigate supply chain risk—all while improving customer experience. Establishing multi-tiered digitalization replete with data aggregation, information exchange, collaboration, risk management, AI-powered analytics, and robust cloud technologies can shore up a supply chain with unprecedented speed, visibility, synergy, and control. It’s a mission critical way to maintain the kind of resiliency that will demonstrate - and protect - business value.”
 
 
Sources

https://www.gartner.com/smarterwithgartner/gartner-predicts-the-future-of-supply-chain-technology
 
https://www.mckinsey.com/capabilities/operations/our-insights/taking-the-pulse-of-shifting-supply-chains

 

KEYWORDS: digital transformation Supply Chain

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Merilee Kern, MBA

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • pci1022-Kinaltek-Lead-1170.jpg

    A Novel Pigment Production Technology

    Following an extensive R&D program that demonstrated...
    Paint and Coating Pigments
    By: Jawad Haidar and Nitin Soni
  • pci global top 10

    2025 Global Top 10: Top Paint and Coatings Companies

    The following is PCI’s annual ranking of the top 10...
    Paint and Coating Market Reports
    By: Courtney Bassett
  • 2025 pci 25

    2025 PCI 25: Top Paint and Coatings Companies

    PCI's annual ranking of the top 25 North American paint...
    Global Top 10 and PCI 25
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • colorful building exterior
    Sponsored byDow

    Insights into Exterior Architectural Coating Degradation: Bridging Accelerated and Natural Weathering

  • digital pigments
    Sponsored bySiltech

    The Fourth Dimension of Silicon: Siltech Q Resins

Popular Stories

Company News

What the AkzoNobel–Axalta Merger Means for the Future of Coatings

AkzoNobel and Axalta Headquarters

AkzoNobel and Axalta Announce $25 Billion Merger

Wacker logo

WACKER Plans More Than 1,500 Job Cuts



PCI Buyers Guide

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

Find Suppliers

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

March 24, 2026

The Manufacturing & Automation eXchange (MAX)

MAX presents a rare opportunity to observe the full scope of manufacturing in one environment. From systems integration and materials handling to automation, quality, safety, and packaging, each discipline is represented through live, operational displays. By experiencing these technologies side by side, as they are on actual production floors, attendees gain a grounded understanding of how manufacturing functions align, overlap, and evolve in practice.

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Automotive Paints and Coatings, 2nd Edition

Automotive Paints and Coatings, 2nd Edition

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

See More Products
pci voices from the top ebook

PCI webinar

Related Articles

  • Archroma

    Archroma Tops List of Industrial Chemical Companies Driving Supply Chain Transparency

    See More
  • GettyImages-1439469661-1170.jpg

    Three Surface Finishing Industry Trends Driving Impactful Change

    See More
  • "Supply Chain" printed on a piece of paper that is torn into two pieces resting on a wood desk

    Tariffs Could Disrupt Coatings Industry Supply Chain

    See More

Related Products

See More Products
  • organic coatings.jpg

    Organic Coatings: Science and Technology, 4th Edition

  • biopolymer.jpg

    Biopolymer-Based Films and Coatings Trends and Challenges

  • marketsandmarketslogo.jpg

    Metallic Powder Coatings Market by Process Type (Bonding, Blending, Extrusion)...

See More Products

Related Directories

  • Easy Concrete Supply

    We are easy concrete suppliers. Do you have difficulty getting concrete on time? Or you can't get it at all? That's why we are here. We help all Australians get concrete whenever and wherever they want. No lengthy delays or credit checks - just call us up, book, and pay. We have all types of concrete strengths and aggregates. Plain, color and exposed aggregate are all available.
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing