BTC Europe, BASF’S European distribution organization, and Sudarshan Chemical Industries, a manufacturer of high-quality pigments based in Pune, India, have signed an agreement on the distribution of organic and inorganic pigments, as well as effect pigments in Europe. Both companies seek to leverage their expertise and industrial know-how to offer customers access to a wide portfolio of high-quality pigments for various industries.

“We are pleased to have found such a strong partner in Sudarshan who will be able to supply us with high performance pigments that cover the full color circle”, said Jose Corral Montilla, managing director of BTC Europe. “Our customers will benefit from access to a broad range of high-quality pigments for different applications and industries. Moreover, the collaboration between our two companies will enable us to extend our third-party product portfolio and thereby strengthen our competitive advantage in the pigments market.”