Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Global Top 10/ PCI 25
  • PRODUCTS
    • Product News
    • Featured Products
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • COAT-IT! Podcast
    • Videos
    • PCI Store
    • eBooks
    • Sponsor Insights
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Editorial Advisory Board
    • CONTACT
    • Advertise
  • SIGN UP!
New Products

Rhino Shield’s Ceramic Elastomeric Coatings

Rhino Shield’s Ceramic Elastomeric Coatings has Best-in-Class Permeability.png

Image courtesy of Rhino Shield. 

June 14, 2023

Traditionally, thick elastomeric coatings were not permeable and were mainly used on roofs. Modern elastomeric coatings “breathe,” which lets moisture vapor escape. Rhino Shield’s ceramic elastomeric formula passes wind-driven rain tests and is still fully permeable, allowing the substrate to breathe.

AmCoat’s Director of Products and Applications, Mike Moore, stressed the importance permeability in today’s coatings. “The resin technology we employ allows for a thick, protective elastomeric coating that is fully permeable,” said Moore. “This is super important for wood and stucco. The coating must release moisture vapors to be able to prevent moisture retention which can lead to bubbling and peeling.”

Even though Rhino Shield has employs heavy mil application thickness of between 12 mm and 20 mm, its elastomeric permeability rating is high. AmCoat’s commitment to regularly testing and upgrading its formulas is a testament to its superior performance in the field for more than 25 years. 

“We test this as a system regularly — how the primer and the top coat work together to create a water resistant but breathable coating,” said Moore. “Rhino Shield passed the wind-driven rain test with flying colors and retained a high perm rate for a ceramic elastomeric coating.”

A home’s coating is just one component of the housing envelope. Every part of the home should be contributing to a healthy house that repels water and breathes. 

“Today’s coatings must repel water but still be breathable,” said Moore. “This is particularly important in residential historic homes, many of which have no vapor barrier or insulation. These homes must breathe and the big challenge is the coating.”

Why permeability is so important:

  • Impermeable coatings can fail – blister and peel
  • Moisture vapors that can’t escape increase the chances of bio-growth – mold and mildew
  • Trapped moisture can cause the substrate to fail

“Even with Rhino Shield, your home must have adequate venting,” said Moore. “Our dealers are trained to look for issues that could compromise a good coating and they prioritize breathability. They look at the whole home so that our coatings can perform like they are designed to.” 

KEYWORDS: Ceramic Coatings Elastomers

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double exposure of creative chemistry concept on laptop background, research and development concept

    Inside the AI Shift in Coatings

    Industry leaders share real-world examples of how AI is...
    Architectural Coatings
    By: PCI Editorial Staff
  • Global Top 10 and PCI Logo

    2026 Global Top 10: Top Paint and Coatings Companies

    See how the world’s largest paint and coatings companies...
    Global Top 10 and PCI 25
    By: Courtney Bassett
  • The 2026 PCI 25

    2026 PCI 25: Top Paint and Coatings Companies

    See how North America's largest paint and coatings...
    Global Top 10 and PCI 25
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Evonik Logo

Evonik to Close Two German Sites

Mergers-and-Company-Strategies.jpg

BASF Confirms Exploratory Talks on Potential Evonik Takeover

Breaking News

Evonik Rejected €10.3 Billion BASF Offer, Reuters Reports

Webinar custom content box

Events

October 8, 2026

AI-Powered Reformulation: Finding PFAS-Free, Lower-VOC Formulations Faster

In this webinar, we will use case studies from industry to illustrate how AI can be used to identify PFAS-free formulations and select surfactant blends for water-based products.

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Advanced Coating Materials

Advanced Coating Materials

See More Products
Webinar custom content box

Related Articles

  • Rhino Shields Photo 1.jpg

    Ceramic Elastomeric Coatings Top Solar Reflectance Index

    See More
  • AmCoat Week of 921 Lead Image.jpg

    Ceramic Elastomeric Coating Gives New Life to Brick Homes

    See More
  • Business network concept. Human Resources. Group of businesspeople. Management strategy

    AmCoat Secures Financing to Support Rhino Shield of Florida Merger

    See More

Related Products

See More Products
  • thin films.jpg

    Thin Films and Coatings: Toughening and Toughness Characterization

  • fluorinated2e.jpg

    Fluorinated Coatings and Finishes Handbook, 2nd Edition

  • Failure Analysis of Paints and Coatings, Revised Edition

See More Products
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing