Sherwin-Williams Reveals Its 2024 Color of the Year - Upward SW 6239
Photo courtesy of Sherwin-Williams.
Sherwin-Williams introduces its 2024 Color of the Year Upward SW 6239, a breezy and blissful shade of blue that evokes the ever-present sense of peace found when slowing down, taking a breath and allowing the mind to clear.
“Upward SW 6239 represents the gentle forward momentum in all of our lives,” said Sue Wadden, Director of Color Marketing at Sherwin-Williams. “It brings to life that carefree, sunny day energy that elicits a notion of contentment and peace. With this color, we invite our consumers to take a pause and infuse a new sense of ease and possibility into their spaces – one that doesn’t overwhelm, but rather establishes meditation and tranquility.”
Upward Infuses Tranquility and Ease
Ascending from the earthy tone of 2023 Color of the Year, Redend Point SW 9081, Upward SW 6239 welcomes a weightless, buoyant peace; an invitation to open minds to a color of ethereal calm that is ever-present—if we remember to keep looking up.
“As we play with color, it's essential to consider their interactions thoughtfully,” adds Wadden. “Warmed-up blues might lead to hues that appear muddled and lackluster, which is why preserving the crisp edge and magnetic allure of cool blues is vital. It's in these subtle nuances that create spaces that are timeless and inspired. We're excited to share this beautiful color and, craft interiors that exude harmony and evoke a sense of enchantment.”
The rarefied blue is part of Palette No. 1 in Sherwin-Williams Colormix® Forecast 2024, Anthology: Volume One. Wadden recommends pairing the hue with blues and greens, deeps and darks and delicate tints like Snowbound SW 7004, Drift of Mist SW 9166, Gale Force SW 7605, Tricorn Black SW 6528, Honeydew SW 6428, Palm Leaf SW 7735 and Antiquarian Brown SW 0045.
A Hue that Brings Clarity to Communal Spaces
Use the transitional blue of Upward SW 6239 (224-C1) to inspire meditative spaces and absolute peace in both residential and commercial settings. From classic coastal to casual Nordic styles, the airy-hued beauty of Upward SW 6239 (224-C1) dwells where the fairest-weather blue finds just a hint of silver lining.
"Used as an accent or all over, on both interiors and exteriors, Upward SW 6239 (224-C1) clears the way for lightweight open-mindedness when used in commercial settings,” says Wadden. “The hue serves as a reminder to pause and ponder limitless possibilities that can be unlocked in our work, dining, educational spaces and beyond.”
Led by Director of Color Marketing Sue Wadden, the Sherwin-Williams global color and design team researches and identifies key trends that influence the way we interact with color. From those findings, the team turns emerging trends into the annual Colormix® Forecast, which features trending palettes for the year to come. For this year’s Colormix® Forecast 2024, Anthology: Volume One, the brand has unveiled a new biennial approach to the trend report; this recurring color reference will alternate each year with the usual style and trend storytelling that the brand is known for. The very first Anthology collection explores the directional shifts of four core chromatic families – diving into the meaning behind the chosen colors, their role in awakening modern aesthetics, and what their future holds. The team then chooses the Color of the Year from the Colormix® Forecast -- the 2024 selection, Upward SW 6239, is the 14th official Color of the Year.Looking for a reprint of this article?
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