Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Join Today
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • PCI News Now
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Global Top 10/ PCI 25
  • PRODUCTS
    • Product News
    • Featured Products
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • COAT-IT! Podcast
    • Videos
    • PCI Store
    • eBooks
    • Sponsor Insights
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Editorial Advisory Board
    • CONTACT
    • Advertise
  • JOIN!
Finished ProductsFinishing EquipmentFinishing News

New Technology for High-Definition Color Shifting

By Sherwin Williams
NewSherwinWilliams.jpg

Image courtesy of Sherwin-Williams. 

January 10, 2024

House of Kolor® has introduced a dramatic new color-shifting technology that creates an instantaneous, hard-hitting shift in color without a gray area or mottling in between colors. New Kameleon FX packs, which are part of the Shirim2 paint system, contain pearls tightly controlled in thickness, creating uniquely clean effects when applied in layers over black paint.

One of the most exciting aspects of the new technology is ease of use. Designed for any painter, beginner to pro, the packs have excellent flow characteristics. You can lay down and align the pearl with great ease, even without a high-caliber skill set. The result is a reliably crisp transition between colors.

“Color-shifting paint has been around since the 1990s, but this new technology creates an intense, exceptionally clean transition between colors that is entirely unprecedented in the automotive industry,” said Brian Lewis, Global Product Manager for House of Kolor, which is owned by Sherwin-Williams. “We hope to generate a lot of enthusiasm for the new offering among our House of Kolor fans.”

The packs consist of colors that were re-engineered with the new technology: red to gold, green to purple, cyan to purple, and blue to red. They are applied in three coats over a black basecoat.

The new packs come in a liquid form that can be mixed into the House of Kolor Trans Nebulae, and then applied in varying coats over a black basecoat. The packs can also be poured into bases with a multitude of possible effects. “At this point, the painter is into experimental territory,” said Lewis. “By pouring this new color into our Karrier Bases, we have created 138 possible color combinations. This is a new frontier for those seeking new and unique color-shifting combinations.”

For more information about The Sherwin-Williams Company, visit www.sherwin-williams.com.

KEYWORDS: color measurement Color Trends

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double exposure of creative chemistry concept on laptop background, research and development concept

    Inside the AI Shift in Coatings

    Industry leaders share real-world examples of how AI is...
    Paint and Coating Resins & Polymers
    By: PCI Editorial Staff
  • Global Top 10 and PCI Logo

    2026 Global Top 10: Top Paint and Coatings Companies

    See how the world’s largest paint and coatings companies...
    Global Top 10 and PCI 25
    By: Courtney Bassett
  • The 2026 PCI 25

    2026 PCI 25: Top Paint and Coatings Companies

    See how North America's largest paint and coatings...
    Global Top 10 and PCI 25
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • Join Paint & Coatings Industry
  • Manage My Preferences
  • Customer Service

More Videos

Popular Stories

industry news

Dozens Treated After Toledo Chemical Release

Mergers and aquisitions

Evonik Holds Off on BASF Takeover Talks

AkzoNobel Axalta

EU Clears $25B Akzo-Axalta Merger with One Big Condition

Events

November 11, 2026

ChinaCoat

CHINACOAT2026 returns to Guangzhou this year. Welcome to exhibit, visit and join the annual industry gathering!

November 12, 2026

Premium Leveling, Broad Compatibility: A Cost-Effective Flow and Leveling Additive

This new workhorse additive is recommended in all types of coatings. This highly compatible, 100% active siloxane product prevents defects and maintains good defoamer synergy.

View All Submit An Event

Products

Powder Coatings - Foundation for the Novice Formulator (ebook)

Powder Coatings - Foundation for the Novice Formulator (ebook)

See More Products
PCI news now promo ad

Related Articles

  • New San Diego Cruise Terminal Features Color-Shifting Coatings

    See More
  • BASF Color-Shifting Paint Recognized as Significant Development

    See More
  • Cool Roof Coating Has Color-Shifting, IR-Reflective Pigments

    See More

Related Directories

  • Cleveland Steel Container

    New gallon tin cans: round general line cans and rectangular F-style gallons, both with epoxy or phenolic linings and full lithography. Alongside our steel pails, covers, closures and linings, featuring the new Triplex® technology for a safer, better, stronger pail.
  • Shepherd Color Co.

    The Shepherd Color Company produces a wide range of high-performance complex inorganic color pigments (CICPs) used in a variety of industries. These pigments are an extraordinary class of inorganic pigments that offer stable, long-lasting color for many applications. They have unbeatable weatherability, heat and chemical resistance, are non-warping and easy to disperse.
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Manufacturing Division
  • JOIN TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing