STAINMASTER Paint Announces Color of the Year
Image courtesy of STAINMASTER.
STAINMASTER™ Paint, available exclusively at Lowe's, announced Truffle as its 2025 Color of the Year: a restorative dark hue that brings versatility to every home.
With dark interiors taking center stage of trending design for the coming year, Truffle's deep tone is perfect for bold, dramatic designs, creating a canvas that exudes both elegance and versatility. Pair it with contemporary styling to create a luxurious feel, or use as a subtle accent with light, neutral accessories to elicit a more timeless vibe.
"We are excited to highlight Truffle, a versatile color that taps into the warm beauty of nature, offering a timeless and durable foundation for our customers' design needs," said Monica Reese, Lowe's Director of Trend and Style. "Truffle complements a wide range of styles, from modern minimalism to rustic chic, and layers beautifully with a broad palette of colors from soft neutral hues to deep bold palettes, truly elevating the style of any space."
To choose the 2025 Color of the Year, Lowe's and STAINMASTER conducted a thorough analysis of top-performing colors and considered trends across the competitive landscape, tradeshows and showrooms. Truffle emerged as the right blend of sophistication and comfort, perfect for drenching an entire room in its warmth or to accentuate and add depth to specific areas of the home.
STAINMASTER Performance™ Interior Paint and Primer helps protect against stains, mold and mildew, has excellent scrub resistance and is backed by a lifetime stain-resistant limited warranty*. STAINMASTER products are built to hold up against life's everyday messes like muddy hands, kitchen splatters and wet pet shakes, making cleanup easy. The brand offers three paint finishes – matte, satin and semi-gloss sheens – and can color-match any desired shade.
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