Roofing Contractor has reported that, BITEC, Inc. recently announced the consolidation of its roof coatings lines under the Storm Breaker brand, with the intention of promoting its extensive selection of silicone, SEBS, acrylic and urethane coatings under the Storm Breaker name.

“The Storm Breaker brand has gained wide recognition in the coatings market for its versatility and performance as a restoration coating," said Joel Shealey, president of BITEC. "By integrating many of our existing coatings under the Storm Breaker name, we expect not only to streamline inventory and plant operations, but more importantly, to reduce market confusion and keep our sales force laser-focused on synergistic sales.”

The tradename was acquired through the company’s acquisition of the Viking Products Group earlier this year. BITEC will continue to promote its two aluminized coatings under the MAC brand and its line of adhesives under the PMA brand. 

“The sales force is excited to be able to bring to the market a multitude of solutions for a variety of roofing situations under the widely respected Storm Breaker brand," said Shane Millwood, BITEC’s vice president of sales.

For more information, visit bi-tec.com.