A new zero-carbon calcium carbonate mineral offers coating manufacturers an alternative to traditional precipitated and ground calcium carbonate while reducing carbon footprint. The mineral, called endurocal, is produced through a carbon capture process that intercepts industrial emissions before they enter the atmosphere.

Created by CarbonFree, the material provides controlled particle shape and size with up to 99% purity. For coating applications, it delivers enhanced whiteness, brightness and adhesion properties while improving rheology and durability. The technology enables manufacturers to reduce Scope 3 emissions while remaining cost competitive with conventional calcium carbonate options.

The mineral can be used as a drop-in replacement or in new formulations across various applications including paints, plastics, food products and construction materials.

Learn more at www.carbonfree.cc.