Carlisle Fluid Technologies has been a leader in developing process solutions for diverse material application needs. With its expanded product offerings and services, the company has chosen to unify under the Binks name. The combined expertise of the company’s sub-brands, representing over 375 years of collective experience, strengthens its reputation as a trusted partner offering seamless solutions from a product to a system level.

“Our new name, Binks, pays homage to our roots while reflecting the exciting future that lies ahead,” said Fred Sutter, CEO of Binks. “This rebrand is a significant milestone for our company. It symbolizes the strength of our heritage, the innovation at the heart of our culture, and our unwavering commitment to supporting our customers’ success with industry-leading solutions. We are confident that the Binks name will resonate with our customers and partners, both old and new, as we continue to evolve and grow.”

Why Binks?

The company has elevated the Binks sub-brand to the parent brand level, recognizing its strong presence and longstanding success in the marketplace. This rebrand underscores Binks’ dedication to innovation, advanced technology, and the ability to meet the challenges of modern industries. The updated branding includes a new logo and refreshed branding materials, with a redesigned website to follow, enhancing the user experience and showcasing Binks’ forward-thinking approach.

What’s Next?

Binks will continue offering its comprehensive portfolio of products and services, including pumps, valves, spray guns, filtration, and automation systems, all designed with a focus on efficiency, sustainability, and reliability. The rebrand sets the stage for upcoming product innovations and initiatives that will further solidify Binks’ position as an industry leader.

Binks, formerly Carlisle Fluid Technologies, is a leading global manufacturer of products and systems for the supply, application, and curing of sprayed and dispensed materials. Serving industries such as automotive, pharmaceuticals, food and beverage, and manufacturing, Binks continues to set the standard for precision, reliability, and innovation in fluid technology solutions.

For more information, visit www.binks.com.