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Company NewsFinishing News

Axalta Receives PACE Innovation Nod for Digital Tech

Golden trophy with paint buckets

Credit: Talaj / iStock via Getty Images Plus 

April 23, 2025

Axalta Coating Systems announced that its digital paint technology, Axalta NextJet™, was named a 2025 Automotive News PACE Pilot Innovation to Watch. The award recognizes pre-commercial innovations with the potential to transform the automotive and future mobility industries.

Axalta NextJet is a sustainable digital paint solution that allows precise paint placement and design flexibility for tutone and graphic applications. The technology eliminates the need for masking and can reduce labor, energy, and waste, while increasing productivity. According to the company, it may help reduce CO₂ emissions by up to 30 percent.

“We’re proud to help our OEM customers solve productivity challenges while supporting sustainable design,” said Dr. Robert Roop, chief technology officer at Axalta.

The award was presented at a ceremony on April 15. Winners were selected through a written application and virtual pitch reviewed by an independent panel of judges.

Learn more at https://www.autonews.com/awards/pace.

KEYWORDS: awards recognition

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