AkzoNobel is incorporating biomass-balanced (BMB) raw materials from BASF into its decorative paints production across Europe, the Middle East and Africa (EMEA), supporting both companies’ efforts to reduce Scope 3 emissions. The ingredients will be used without altering paint formulations or manufacturing processes, maintaining identical quality and performance with a minimum 5% reduction in product carbon footprint.

BASF’s approach replaces fossil-based feedstocks with renewable resources like bionaphtha and biomethane. These are integrated through a certified mass balance system, allowing AkzoNobel to use low-carbon acrylic binders—key components in its decorative paints.

“Integrating BASF’s BMB ingredients into our higher volume consumer products will help us achieve a significant overall impact in terms of carbon footprint reduction,” said Wijnand Bruinsma, director of sustainability at AkzoNobel. “Partnerships like this play a key role in making change happen quicker.”

The first upgraded product range using the reduced-CO₂ ingredients—Dulux Easycare—is expected to launch in Q2 2025 in the UK. AkzoNobel is also pursuing REDcert² certification for its European sites to support continued use of mass balance materials.

Dr. Jörg Niebergall, senior vice president, Dispersions Europe at BASF, added: “Through our broad portfolio of sustainable and low-carbon products, we’re enabling AkzoNobel to offer its customers products with a lower carbon footprint, supported by the right data and tools.”