Benjamin Moore announced the renewal and expansion of its multi-year partnership with the New York Rangers. As part of the agreement, Benjamin Moore remains the team’s in-game helmet sponsor and becomes the official paint, stain, and coatings partner of the Rangers.

The partnership includes the debut of “The Benjamin Moore Boardroom,” a private hospitality space at Madison Square Garden designed by interior designer Sasha Bikoff using Benjamin Moore’s premium paints. The space features high-end finishes from Visual Comfort & Co. and Cosentino.

Since 2021, the Rangers and Benjamin Moore have partnered on several community initiatives, including local hockey rink refurbishments throughout New York City and Westchester. These efforts will continue as part of the renewed agreement.

“Through curated activations and refurbishment projects, we are excited to illustrate the transformative power of paint in our homes and communities,” said Harriette Martins, senior vice president of marketing at Benjamin Moore.

As part of the expanded partnership, Benjamin Moore will receive branding on digitally enhanced dasherboards during nationally televised Rangers home games, host activations at the team’s annual Casino Night, and appear in MSG Networks programming.