Elementis launched RHEOLATE® 290, a NiSAT rheology modifier engineered to solve the formulation challenge of meeting VOC reduction requirements with waterborne coatings while achieving performance comparable to solventborne systems. The modifier provides a low-shear thickening that addresses sag resistance and film build while maintaining appearance. Its unique rheological profile supports easier incorporation and faster development cycles. It also works synergistically with THIXATROL® 5050W, Elementis’ metallic pigment orientation agent, to provide a comprehensive rheology system for advanced coating applications.