Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Finishing News
    • Price Alerts
    • Subscribe to Newsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
  • PRODUCTS
    • Product News
    • Featured Products
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Finishing Articles
    • Finishing Technologies
    • Finishing Equipment
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
  • RESOURCES
    • Columns
      • Did you know?
      • Distribution Dive
      • Formulating With Mike
      • Innovation Insights
      • Powder Coating Perspectives
      • TiO2 Insider
    • Blogs
      • Editor's Viewpoint
      • Industry Insights
    • Coatings Supplier Handbook
    • Podcasts and Videos
      • COAT-IT! Podcast
      • Videos/PCI TV
    • PCI Store
    • Classifieds
    • eBooks
    • Sponsor Insights
    • White Papers
    • COATLE Word Game
  • EVENTS
    • Coatings Trends & Technologies Summit
    • Paint and Coatings Academy
    • Webinars
    • Calendar of Events
    • Lifetime Achievement Award
  • DIRECTORIES
    • Buyer's Guide
    • Equipment Directory
    • Materials Directory
  • EMAGAZINE
    • Current Issue
    • eMagazine Archive
    • China Issue Archive
    • Editorial Advisory Board
  • CONTACT
    • Contact Us
    • Advertise
    • Subscribe to eMagazine
    • Subscribe to Newsletters
  • SIGN UP!
Company NewsFinishing News

BASF Coatings Pushes Into Robotic Refinish

BASF Coatings is strengthening its role in robotics-enabled Automotive Refinish
Graphic: BASF Coatings
May 29, 2026

Inside this Article

  • BASF Coatings is strengthening its role in robotics-enabled automotive refinish.
  • The company said it is combining coatings expertise, digital color management and application process know-how.
  • Initial robotics applications focus on standardized primer, basecoat and clearcoat application on complete vehicle parts.

BASF Coatings is strengthening its role in robotics-enabled automotive refinish by combining coatings expertise, digital color management and application process know-how.

The company said it is working with OEMs, robotics suppliers, pilot customers and industry partners to support robotics-enabled paint application in body shops. BASF Coatings does not develop robotics hardware, but said it differentiates through coatings, application process and system integration expertise within automotive refinish.

Robotics is positioned as an extension of BASF Coatings’ end-to-end digital color process. Within the Refinity® ecosystem, digital color scanning, matching, mixing and workflow management support efficient and consistent repair processes. BASF Coatings said robotics adds another step by connecting digital process control with physical paint application.

“Robotics brings together digital color management and physical application in a single connected process,” said Chen Liu, Global Head of Technology Automotive Refinish Coatings. “The true differentiation lies not in the robot itself, but in how BASF integrates coatings, process and application expertise to deliver consistent quality in real-world body shop environments. By combining these strengths, we are shaping scalable and repeatable application standards that will define the future of automotive refinish.”

Initial robotics applications primarily focus on standardized primer, basecoat and clearcoat applications on complete vehicle parts. BASF Coatings said repeatability, throughput and material efficiency are key drivers. Broader use in processes such as blending or interior painting is expected as the technology matures.

“We see robotics as an important future topic for Automotive Refinish and want to help customers navigate this evolving environment with confidence,” said Roar Solberg, Vice President Automotive Refinish Coatings EMEA. “Our approach is to provide orientation, validation and close collaboration so customers can make informed decisions about future-ready repair processes.”

BASF Coatings said its approach supports the development of more efficient, consistent and future-ready repair operations globally.

KEYWORDS: automotive Automotive Coatings automotive finishing technology automotive refinish automotive refinish coatings automotive refinish technology automotive refinish tools

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double exposure of creative chemistry concept on laptop background, research and development concept

    Inside the AI Shift in Coatings

    Industry leaders share real-world examples of how AI is...
    Paint and Coating Resins & Polymers
    By: PCI Editorial Staff
  • Global Top 10 and PCI Logo

    2026 Global Top 10: Top Paint and Coatings Companies

    See how the world’s largest paint and coatings companies...
    Global Top 10 and PCI 25
    By: Courtney Bassett
  • The 2026 PCI 25

    2026 PCI 25: Top Paint and Coatings Companies

    See how North America's largest paint and coatings...
    Global Top 10 and PCI 25
    By: Courtney Bassett
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • Newsletters
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • wooden kitchen set and shelving
    Sponsored bySirca North America

    Leveraging Coatings to Meet ESG Goals in Manufacturing

  • man woodworking in workshop
    Sponsored byGemini Industries, Inc.

    Waterborne Coatings Aren't the Future -- They're the New Performance Benchmark

Popular Stories

PCI 2026 Voices from the Top eBook cover

eBook | 2026 Voices from the Top

The 2026 PCI 25

2026 PCI 25: Top Paint and Coatings Companies

AkzoNobel, Nippon

Nippon Paint Returns With €7.5B Proposal for AkzoNobel Business

The PCI 25 Annual Revenue Rankings

Events

September 4, 2025

N-Butylpyrrolidone (NBP) as a Green Solvent to Replace N-Methylpyrrolidone (NMP) in Industrial Coating Applications

ON DEMAND: EPA published a regulation proposal around N-methylpyrrolidone (NMP) in June 2024 to ban or limit NMP in many applications, such as paints and coatings and their removers. N-butylpyrrolidone (NBP) is a powerful and versatile solvent for a variety of industries looking for alternatives to substance of very high concern (SVHC)-listed solvents.

September 15, 2026

Coatings Trends & Technologies Summit

The Coatings Trends & Technologies (CTT) Summit is an annual conference for both liquid and powder coatings formulators and manufacturers to discuss innovations in coatings technology. This event combines high-quality technical presentations, a resource-rich exhibit hall, and dedicated networking opportunities to connect scientific minds, foster innovation, and cultivate game-changing new ideas!

View All Submit An Event

Poll

Longest-running laboratory experiment

What is the longest-running laboratory experiment?
View Results Poll Archive

Products

Automotive Paints and Coatings, 2nd Edition

Now in its second edition and still the only book of its kind, this is an authoritative treatment of all stages of the coating process.

See More Products
PCI Coat It! Podcast

Related Articles

  • Covestro Ultra line and BASF refinish

    BASF's Coatings Division Utilizes Covestro Coating Hardeners to Upgrade Refinish Portfolio

    See More
  • BASF SE Logo

    BASF Coatings Names New Global Refinish Leader

    See More
  • BASF Biomass Coatings

    BASF Coatings Expands Biomass-Balanced Portfolio to North American Refinish Market

    See More

Related Directories

  • BASF Corp., Dispersions & Resins

    BASF offers the widest portfolio of raw materials for the coatings industry, including resins, latex, specialty additives, dispersants and stabilizers.
  • BASF Corp., Dispersions, Resins & Additives

    BASF offers a strong portfolio of industry-leading additives for the Coatings Industry to deliver eco-efficient solutions that meet performance requirements. The BASF Performance and Formulation additives portfolio encompasses a technology base of dispersing agents, wetting agents and surface modifiers, defoamers, rheology modifiers, film forming agents, antioxidants, light stabilizers and UV absorbers.
×

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Manufacturing Division
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey & Sample
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Youtube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing