Diamond Vogel Creates Consumer Coating Solutions Business Unit
Diamond Vogel has formed Consumer Coating Solutions, a new business unit supporting its Old Masters and Van Sickle consumer brands.
The unit brings sales efforts and customer support for the brands under one organization focused on the independent paint, hardware, farm and ranch channels.
Robert D. Reints was named director of Consumer Coating Solutions. Reints previously led the Old Masters brand.
Old Masters manufactures wood stains and finishes for independent paint, hardware and specialty woodworking retailers. Van Sickle supplies tractor and equipment enamels, barn and outbuilding paints, maintenance coatings and seed treatments for agricultural markets.
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