Diamond Vogel Unifies Retail Brands Under New Business Unit
Diamond Vogel announced the formation of Consumer Coating Solutions, a new business unit designed to support the company’s retail brands, Old Masters and Van Sickle. The unit streamlines Diamond Vogel’s consumer brand portfolio by unifying sales efforts and enhancing support for independent paint and hardware retailers.
“The creation of Consumer Coating Solutions streamlines our consumer brands portfolio by unifying our sales efforts and support under one cohesive organization,” said Jeff Powell, president and CEO of Diamond Vogel. “Our aim is to deliver consumer-focused solutions that elevate the retail experience for our dealers and distributors. This new business unit underscores our commitment to driving consumer satisfaction and retail excellence.”
Robert D. Reints has been appointed director of Consumer Coating Solutions. With extensive industry experience and longstanding relationships developed during his leadership of the Old Masters brand, Reints is positioned to lead the integrated sales efforts for the business unit.
About Consumer Coating Solutions Brands
Old Masters has been a leading manufacturer of high-quality wood stains and finishes since 1953, serving over 4,000 dealers across the United States and Canada. The brand is recognized for its comprehensive retail programs tailored to independent paint, hardware, and specialty woodworking retailers. Old Masters continues to support wood finishing solutions for woodworking enthusiasts and professionals while maintaining its commitment to craftsmanship and quality.
Van Sickle, established in 1907, has built a strong reputation in farm, ranch, and agricultural coatings. The brand’s product range includes tractor and equipment enamels, exterior barn paints, and specialized maintenance coatings. Van Sickle’s EZ-Slide Graphite remains a leader in powder and liquid graphite solutions for industrial and agricultural applications.
For more information, visit Old Masters at myoldmasters.com and Van Sickle at vansicklepaint.com.
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