Coat It!
PODCAST | The Business Work Behind Pittsburgh Paints’ First Colors for Courage Project
Need to Know
- Pittsburgh Paints launched Colors for Courage with a project at The Children’s Home of Pittsburgh.
- Carson says the company’s progress rebuilding the business made this a better time to begin community work.
- The conversation also covers plant and systems investments, support for dealers and contractors, and planning through a weak building-products cycle.
More than 40 Pittsburgh Paints employees participated in the first Colors for Courage project, helping refresh the Green Unit at The Children’s Home of Pittsburgh’s Pediatric Specialty Hospital. The company also donated paint and contributed $10,000 to the organization. pittsburghpaintsco.com
PCI spoke with CEO Brian Carson at the project. He explains why the company chose to begin its community program now, about 18 months into his tenure, and why supporting children and veterans matters to him personally.
The conversation also offers a look at the business behind the initiative. Carson discusses investments in factories, computer systems and branding following the separation from PPG. He describes how Pittsburgh Paints is focusing on the needs of dealers, retailers and contractors as demand for building products remains difficult to predict.
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