Coat It!
PODCAST | From Color Forecast to Paint Formulation
Need to Know
- Grounded, Behr's 2027 Color of the Year, is an organic green between moss and olive with subtle brown undertones.
- The 20-color trends palette includes seven shades brought back from the Behr vault as the Color of the Year program marks its 10th anniversary.
- Kratz describes consumer studies, international trend scouting and dozens of formulations used to evaluate the color in different lighting and settings.
A Color of the Year selection involves more than identifying a popular hue. Consumer research, design observations and laboratory work all shape the final paint color, according to Kayla Kratz, head of color at Behr Paint Company.
On PCI's Coat It!, Kratz introduces Grounded, Behr's 2027 Color of the Year, and explains how the company moved from a broad trend direction to a specific green. She describes the research behind the selection, the work with Behr's color lab and the need to evaluate how a formulation behaves in different environments and lighting.
The conversation also looks at the full 20-color trends palette, the return of seven archived shades and the changing ways people want homes and commercial spaces to feel. Kratz shares practical advice on sampling paint, considering sheen and observing color throughout the day.
For architectural-coatings formulators and manufacturers, the discussion connects color forecasting and customer preferences with formulation choices, color measurement and appearance in use.
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