Impact Marketing Consultants further indicates that powder coatings and radiation-cured paints will grow substantially above the industry average as they continue to replace solventborne paints. Powders, with consumption of 390 million lb valued at $785 million in 2003, are forecast to grow by 5% annually for the next five years.
The report states that U.S. consumption of UV/EB coatings for all applications is estimated at about 90 million lb valued at $350 million. Coatings, the largest segment, accounts for about 45% of all uses. Forecast growth varies by major market sector. Architectural coatings, the largest of three paint categories with 47% of the industry total, will increase over the next five years at 3% annually in dollars. Consumption closely follows housing starts, which account for 12% of consumption.
The Rauch Paint Guide provides a comprehensive overview of the industry, containing five chapters in 316 pages. For information on purchasing a hard copy or an online version, phone 802/362.2325, fax 802/609.1041, e-mail email@example.com or visit www.impactmarket.com.
For more information on the coatings industry, see the article by Impact Marketing on page 32.