Rohm and Haas said its Paint Quality Institute and Service Magic.com are launching an exclusive co-branding and content agreement.
Rohm and Haas Co., Philadelphia, said its Paint Quality Institute and Service Magic.com, Golden, CO, are launching an exclusive co-branding and content agreement under which the Paint Quality Institute will act as the exclusive provider of content related to paint and its application for ServiceMagic.com’s Web site. The site provides an Internet connection for consumers seeking help in improving, maintaining or repairing property through qualified local service providers. The Service Magic.com proprietary matching engine and content will be featured on the PaintQuality.com site. The Paint Quality Institute, launched in 1989, offers information on paint and painting techniques to consumers, painting professionals and paint sales people. ServiceMagic.com, launched in October 1999, uses a proprietary technology to match a consumer’s request for local home services to a network of interested service professionals.