There was a new look under the lights at the 2008 NASCAR Sprint Cup Series race at the Bristol Motor Speedway on Robby Gordon’s No. 7 car. His Dodge featured the logo and shimmering brilliant look of Planet Color®, the custom color paint system from Sherwin-Williams Automotive Finishes Corp. (SWAFC).

Gordon, a three-time NASCAR Sprint Cup Series race winner, has used the brand’s coatings for years. Now, for this race, his car hosted the gleaming Planet Color orange logo and was joined by that of Barrett-Jackson (the leading specialist in providing products and services to classic and collector car owners and automotive enthusiasts around the world), along with the team’s No. 7. As a result, their trademark brands were featured against the completely flat-black Charger’s color scheme as it circled the short Tennessee oval in front of more than 160,000 ardent race fans.

Planet Color has been a tremendous hit among custom automotive enthusiasts, painters and shop owners alike for several years now. Made from a series of optimally enhanced coatings containing special combinations of highly reflective additives, Planet Color offers stunning, radical, multi-dimensional finishes that are color shifting, iridescent, illuminated and shimmering in their texture.

“We appreciate the opportunity to be featured on the car of a champion like Robby Gordon with this special one-time ‘unveiling’ of Planet Color at a popular venue like the Bristol Speedway,” said David Kidd, SWAFC OEM Business Development Manager/Planet Color. “It’s a great chance to show over 100,000 fans in the stands, and millions more at home, that Planet Color finishes offer unparalleled durability and limitless color possibilities, and its two- and three-coat applications boast results limited only by the imagination.”

With Planet Color, custom painters can mix as little, or as much paint, for their exact customization project needs, and because of its refined repeatability it guarantees an exact match every time.

Planet Color's complete automotive paint system is easy to apply because the optically enhanced additives are used in conjunction with the entire Planet Color program for a perfect finish. The result is when these coatings are sprayed, their additives create a reflective, scattered effect offering vibrant color and clarity.

Planet Color is available at NAPA Auto Parts and SWAFC branches throughout North America. For more information about Planet Color visit For more information about Barrett-Jackson visit For information about Robby Gordon and the No. 7 team, visit