Painting & Coating Industry (PCI) logo Powder coating summit logo
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • MATERIALS
  • TECHNOLOGIES
  • FINISHING
  • RESOURCES
  • EVENTS
  • DIRECTORIES
  • EMAGAZINE
  • CONTACT
cart
facebook twitter linkedin youtube
  • NEWS
  • Latest News
  • Market Trends & Reports
  • Price Alerts
  • Subscribe to eNewsletters
  • Global Top 10/ PCI 25
  • Weekly Featured Article
  • COATLE Word Game
  • PRODUCTS
  • Product News
  • Must See Products and Services
  • MATERIALS
  • Additives
  • Resins/Polymers
  • Pigments
  • Equipment
  • Distributors
  • TECHNOLOGIES
  • Adhesives
  • Architectural Coatings
  • Industrial Coatings
  • Nanotechnology
  • Powder Coatings
  • Solventborne
  • Special Purpose Coatings
  • Sustainability
  • UV Coatings
  • Waterborne
  • Waterborne
  • FINISHING
  • Finishing News
  • Finishing Technologies
  • Finishing Equipment
  • RESOURCES
  • Columns
  • Blogs
  • Coatings Supplier Handbook
  • Podcasts and Videos
  • PCI Store
  • eBooks
  • Sponsor Insights
  • White Papers
  • COATLE Word Game
  • Columns
  • Ask Joe Powder
  • Did you know?
  • Distribution Dive
  • Focus on Canada
  • Formulating With Mike
  • Innovation Insights
  • Moody's Coatings Conundrums
  • Powder Coating Perspectives
  • Target the Market
  • TiO2 Insider
  • Blogs
  • Editor's Viewpoint
  • Industry Insights
  • Podcasts and Videos
  • COAT-IT! Podcast
  • Videos/PCI TV
  • EVENTS
  • Coatings Trends & Technologies Summit
  • Paint and Coatings Academy
  • Webinars
  • Calendar of Events
  • Lifetime Achievement Award
  • DIRECTORIES
  • Buyer's Guide
  • Equipment Directory
  • Materials Directory
  • EMAGAZINE
  • Current Issue
  • eMagazine Archive
  • China Issue Archive
  • Editorial Advisory Board
  • CONTACT
  • Contact Us
  • Advertise
  • Subscribe to eMagazine
  • Subscribe to eNewsletters
Painting & Coating Industry (PCI) logo Powder coating summit logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Painting & Coating Industry (PCI) logo Powder coating summit logo
  • NEWS
    • Latest News
    • Market Trends & Reports
    • Price Alerts
    • Subscribe to eNewsletters
    • Global Top 10/ PCI 25
    • Weekly Featured Article
    • COATLE Word Game
  • PRODUCTS
    • Product News
    • Must See Products and Services
  • MATERIALS
    • Additives
    • Resins/Polymers
    • Pigments
    • Equipment
    • Distributors
  • TECHNOLOGIES
    • Adhesives
    • Architectural Coatings
    • Industrial Coatings
    • Nanotechnology
    • Powder Coatings
    • Solventborne
    • Special Purpose Coatings
    • Sustainability
    • UV Coatings
    • Waterborne
    • FINISHING
      • Finishing News
      • Finishing Technologies
      • Finishing Equipment
    • RESOURCES
      • Columns
        • Ask Joe Powder
        • Did you know?
        • Distribution Dive
        • Focus on Canada
        • Formulating With Mike
        • Innovation Insights
        • Moody's Coatings Conundrums
        • Powder Coating Perspectives
        • Target the Market
        • TiO2 Insider
      • Blogs
        • Editor's Viewpoint
        • Industry Insights
      • Coatings Supplier Handbook
      • Podcasts and Videos
        • COAT-IT! Podcast
        • Videos/PCI TV
      • PCI Store
      • eBooks
      • Sponsor Insights
      • White Papers
      • COATLE Word Game
    • EVENTS
      • Coatings Trends & Technologies Summit
      • Paint and Coatings Academy
      • Webinars
      • Calendar of Events
      • Lifetime Achievement Award
    • DIRECTORIES
      • Buyer's Guide
      • Equipment Directory
      • Materials Directory
    • EMAGAZINE
      • Current Issue
      • eMagazine Archive
      • China Issue Archive
      • Editorial Advisory Board
    • CONTACT
      • Contact Us
      • Advertise
      • Subscribe to eMagazine
      • Subscribe to eNewsletters
    Special Purpose Coatings

    Bristol Motor Speedway Protects Bleachers With Tetrashield-Based Paint

    By Eastman
    Bristol Motor Speedway Protects Bleachers With Tetrashield-Based Paint
    Photo credit: Kulwicki
    Bristol Motor Speedway Protects Bleachers With Tetrashield-Based Paint
    Photo credit: Kulwicki
    Bristol Motor Speedway Protects Bleachers With Tetrashield-Based Paint
    Photo credit: Kulwicki
    Bristol Motor Speedway Protects Bleachers With Tetrashield-Based Paint
    Bristol Motor Speedway Protects Bleachers With Tetrashield-Based Paint
    Bristol Motor Speedway Protects Bleachers With Tetrashield-Based Paint
    April 1, 2021

    When Bristol Motor Speedway needed a paint to stand the test of time, weather and excited race fans, it turned to a paint formulated with Eastman Tetrashield™ protective resin systems. “The Last Great Colosseum” purchased a highly durable Tetrashield-based protective paint from US Coatings for its aluminum bleachers in red, white and blue. Completing the application in 2020, race fans around the world will be able to see the results for themselves this season –– whether they visit in person or enjoy the action on television.

    “It has a nice, vibrant look, and race fans will put it to the test with heavy foot traffic, big coolers and spilled beverages,” said Adam Rust, Vice President for events and operations at Bristol.

    The iconic venue gets plenty of use, hosting major NASCAR races, concerts, football games and other events. Annual highlights include the Food City Dirt Race in March and “America’s Night Race” in September. First held in 1978, Bristol was one of the first venues to illuminate NASCAR’s marquee touring series under bright stadium lights. The speedway is located 20 miles from Kingsport, Tennessee, home to Eastman’s global headquarters.

    “We’re proud that we’re able to use a paint with a locally sourced Eastman product and technology,” Rust added. “We’re also happy to recommend it to other tracks.”

    Specialty materials company Eastman launched Tetrashield in 2016. Known for its superior weathering, scratch protection and chemical resistance, Tetrashield is used in a variety of markets, from automotive to metal packaging to industrial protection.

    The speedway purchased VSC 1200, an advanced polyurethane industrial maintenance paint from US Coatings, an Eastman customer. US Coatings is a brand of Seal for Life Industries, the leading global provider of protective coating and sealing solutions for infrastructure markets.

    “This Tetrashield-based coating is designed for longevity,” said Mike Reed, President of US Coatings. “It provides long-term ultraviolet light protection and abrasion resistance for people getting up and down. It’s formulated to apply in one coat and directly to metal, which makes it less labor intensive to apply.”

    Easy application was a key consideration “We wanted the process to be as simple as putting on another coat of paint,” Rust said.

    “Races at Bristol Motor Speedway are legendary, featuring some of the toughest icons in racing history. So it’s fitting that the bleachers at BMS are just as tough,” said Aaron Thornton, Segment Market Manager for coatings and inks at Eastman. “These coatings need to look good for 10 to 15 years, so a product made with Tetrashield was the obvious choice when Bristol Motor Speedway needed tough paint that is easy to apply.”

    For more information on Tetrashield or Bristol Motor Speedway, visit eastman.com/Tetrashield and BristolMotorSpeedway.com.

    KEYWORDS: Protective Coatings

    Share This Story

    Looking for a reprint of this article?
    From high-res PDFs to custom plaques, order your copy today!

    By Eastman

    Recommended Content

    JOIN TODAY
    to unlock your recommendations.

    Already have an account? Sign In

    • PCI-0724-Global10-Feature-1440.png

      2024 Global Top 10: Top Paint and Coatings Companies

      Who ranks on top? PCI’s annual ranking of the top 10...
      Global Top 10 and PCI 25
      By: Courtney Bassett
    • PCI-0724-PCI25-Feature-1440.png

      2024 PCI 25: Top Paint and Coatings Companies

      PCI's annual ranking of the top 25 North American paint...
      Global Top 10 and PCI 25
      By: Courtney Bassett
    • pci1022-Kinaltek-Lead-1170.jpg

      A Novel Pigment Production Technology

      Following an extensive R&D program that demonstrated...
      Paint and Coating Pigments
      By: Jawad Haidar and Nitin Soni
    You must login or register in order to post a comment.

    Report Abusive Comment

    Subscribe For Free!
    • eMagazine
    • eNewsletter
    • Online Registration
    • Subscription Customer Service

    The Coatings Minute: Your Inside Look at PCInnovations

    The Coatings Minute: Your Inside Look at PCInnovations

    The Coatings Minute: Print Returns with PCI’s New Showcase Issue

    The Coatings Minute: Print Returns with PCI’s New Showcase Issue

    CTT Registration Now Open

    CTT Registration Now Open

    The Coatings Minute: Why Industry News Matters More Than Ever

    The Coatings Minute: Why Industry News Matters More Than Ever

    More Videos

    Sponsored Content

    Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the PCI audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of PCI or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

    close
    • Modern arapartment complex painted in bright colors.
      Sponsored byEPS - Engineered Polymer Solutions

      Architectural Polymers Leading the Way in Coatings Innovation

    • paint sprayer in a workshop
      Sponsored byallnex

      Enabling Performance and Compliance: allnex Introduces a New Line of VOC Exempt Solvent-Borne Resins

    Popular Stories

    No. 3 AkzoNobel

    AkzoNobel to Close Two Manufacturing Sites

    A collage of products using non-PFAS

    A Surge in Non-PFAS Releases

    Default Aerospace Image

    PPG Plans Major Aerospace Facility



    PCI Buyers Guide

    Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

    Start your RFP

    Browse our Buyers Guide for manufacturers and distributors of all types of coatings products and much more!

    Find Suppliers

    Events

    September 3, 2025

    Coatings Trends & Technologies Summit

    The Coatings Trends & Technologies (CTT) Summit is an annual conference for both liquid and powder coatings formulators and manufacturers to discuss innovations in coatings technology. This event combines high-quality technical presentations, a resource-rich exhibit hall, and dedicated networking opportunities to connect scientific minds, foster innovation, and cultivate game-changing new ideas!

    January 1, 2030

    Webinar Sponsorship Information

    For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

    View All Submit An Event

    Poll

    Longest-running laboratory experiment

    What is the longest-running laboratory experiment?
    View Results Poll Archive

    Products

    CTT Summit Short Courses (Live 9/3/25)

    Coatings Trends & Technologies Summit is expanding its offerings with four short courses. These short courses will offer an extensive day of interactive learning.

    See More Products
    pci  webinar april 2025

    PCI CASE EBOOK

    Related Articles

    • Planet Color® Unveiled at Bristol Motor Speedway

      See More
    • paint and coating manufacturers

      HMG's Paint Heads to Speedway Track

      See More
    • Honda Motor Europe Extends Alliance With BASF's Glasurit

      See More

    Related Products

    See More Products
    • biopolymer.jpg

      Biopolymer-Based Films and Coatings Trends and Challenges

    See More Products

    Related Directories

    • Easy Concrete Supply

      We are easy concrete suppliers. Do you have difficulty getting concrete on time? Or you can't get it at all? That's why we are here. We help all Australians get concrete whenever and wherever they want. No lengthy delays or credit checks - just call us up, book, and pay. We have all types of concrete strengths and aggregates. Plain, color and exposed aggregate are all available.
    • Eagle Specialty Products

      Serving industrial paint and coatings manufacturers since 1959, we specialize in creating high-performance color pigment dispersions for water, solvent-based, and 100%-solids applications. We also offer opportunities for customization. As an ISO 9001:2015-certified company, our research and development team is equipped to create custom colorants and even toll manufacture product. Whether it's conventional or low-VOC formulation, we can outfit you with the perfect solution.
    • Eagle Specialty Products

      Serving industrial paint and coatings manufacturers since 1959, we specialize in creating high-performance color pigment dispersions for water, solvent-based, and 100%-solids applications. We also offer opportunities for customization. As an ISO 9001:2015-certified company, our research and development team is equipped to create custom colorants and even toll manufacture product. Whether it's Conventional, Low-VOC, or Solvent-Free formulation, we can outfit you with the perfect solution.
    ×
    Photo credit: Kulwicki
    Photo credit: Kulwicki
    Photo credit: Kulwicki

    Keep the info flowing with our eNewsletters!

    Get the latest industry updates tailored your way.

    JOIN TODAY!
    • RESOURCES
      • Advertise
      • Contact Us
      • Directories
      • Store
      • Want More
    • SIGN UP TODAY
      • Create Account
      • eMagazine
      • eNewsletters
      • Customer Service
      • Manage Preferences
    • SERVICES
      • Marketing Services
      • Reprints
      • Market Research
      • List Rental
      • Survey & Sample
    • STAY CONNECTED
      • LinkedIn
      • Facebook
      • Youtube
      • X (Twitter)
    • PRIVACY
      • PRIVACY POLICY
      • TERMS & CONDITIONS
      • DO NOT SELL MY PERSONAL INFORMATION
      • PRIVACY REQUEST
      • ACCESSIBILITY

    Copyright ©2025. All Rights Reserved BNP Media.

    Design, CMS, Hosting & Web Development :: ePublishing

    Painting & Coating Industry (PCI) logo Powder coating summit logo
    search
    cart
    facebook twitter linkedin youtube
    • Sign In
    • Create Account
    • Sign Out
    • My Account
    Painting & Coating Industry (PCI) logo Powder coating summit logo
    • NEWS
      • Latest News
      • Market Trends & Reports
      • Price Alerts
      • Subscribe to eNewsletters
      • Global Top 10/ PCI 25
      • Weekly Featured Article
      • COATLE Word Game
    • PRODUCTS
      • Product News
      • Must See Products and Services
    • MATERIALS
      • Additives
      • Resins/Polymers
      • Pigments
      • Equipment
      • Distributors
    • TECHNOLOGIES
      • Adhesives
      • Architectural Coatings
      • Industrial Coatings
      • Nanotechnology
      • Powder Coatings
      • Solventborne
      • Special Purpose Coatings
      • Sustainability
      • UV Coatings
      • Waterborne
      • FINISHING
        • Finishing News
        • Finishing Technologies
        • Finishing Equipment
      • RESOURCES
        • Columns
          • Ask Joe Powder
          • Did you know?
          • Distribution Dive
          • Focus on Canada
          • Formulating With Mike
          • Innovation Insights
          • Moody's Coatings Conundrums
          • Powder Coating Perspectives
          • Target the Market
          • TiO2 Insider
        • Blogs
          • Editor's Viewpoint
          • Industry Insights
        • Coatings Supplier Handbook
        • Podcasts and Videos
          • COAT-IT! Podcast
          • Videos/PCI TV
        • PCI Store
        • eBooks
        • Sponsor Insights
        • White Papers
        • COATLE Word Game
      • EVENTS
        • Coatings Trends & Technologies Summit
        • Paint and Coatings Academy
        • Webinars
        • Calendar of Events
        • Lifetime Achievement Award
      • DIRECTORIES
        • Buyer's Guide
        • Equipment Directory
        • Materials Directory
      • EMAGAZINE
        • Current Issue
        • eMagazine Archive
        • China Issue Archive
        • Editorial Advisory Board
      • CONTACT
        • Contact Us
        • Advertise
        • Subscribe to eMagazine
        • Subscribe to eNewsletters