BASF, Southfield, Mich., is ready for the VOC changes taking place in California. BASF's proven Glasurit 90 Line is compliant with all the new VOC recommendations that will take effect in some California districts in July 2008.

"BASF has always been focused on anticipating the future, and it was our passion for innovation that led us to launch 90 Line back in 1992 as the next generation of the industry-leading low-VOC refinish technology pioneered by BASF," said Darlene Eilenberger, brand marketing manager for BASF's Automotive Refinish Coatings business in North America.

"Glasurit 90 Line is the paint of choice throughout Europe today and is being successfully used across the U.S. and Canada," said Eilenberger. "With its 14-year tradition of high quality and proven success, 90 Line makes the transition to waterborne as seamless as possible for the California market -- and elsewhere."

Tony Dyach, Glasurit product manager, cited the advantages of 90 Line over some other systems. "First, it is OEM-approved and unlike other waterborne systems, such common concerns as shelf life or special shipping requirements to prevent freezing are essentially non-issues with 90 Line because 90 Line bases are color concentrates that can be stored like solvent-borne bases," said Dyach. "In addition to these advantages 90 Line offers superior technology that enables better hiding and easier blending, which combine to reduce material costs, save time and improve productivity . . . and improved productivity means greater profitability."

For more information, call 800/325.3000 or go to