Bayer Tower to Be Converted Into a Media Façade
Bayer’s
high-rise former headquarters building is not to be demolished but will soon be
lighting up the sky in a completely new guise - no longer as an office building
but as an ultramodern media facade.

LEVERKUSEN, Germany - Bayer’s high-rise former headquarters building is not to be demolished but will soon be lighting up the sky in a completely new guise - no longer as an office building but as an ultramodern media facade. By converting the tower into a media sculpture visible for miles around, Bayer AG aims to create a contemporary visualization of the company at its global headquarters. After the last remaining departments have been relocated to other buildings, the 122-meter tower will be gutted and used as an impressive communications tool for the chemicals and health care company. The new media facade is due for completion in spring 2009.

LEVERKUSEN, Germany - Bayer’s high-rise former headquarters building is not to be demolished but will soon be lighting up the sky in a completely new guise - no longer as an office building but as an ultramodern media facade. By converting the tower into a media sculpture visible for miles around, Bayer AG aims to create a contemporary visualization of the company at its global headquarters. After the last remaining departments have been relocated to other buildings, the 122-meter tower will be gutted and used as an impressive communications tool for the chemicals and health care company. The new media facade is due for completion in spring 2009.
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