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Breaking NewsIndustry News

Increasing Color Confidence Makes Any Color Fashionable for 2008

October 1, 2007


SPRING HOUSE, PA - Debbie Zimmer, paint and color expert with The Rohm and Haas Paint Quality Institute, has identified the 2008 trendy paint palettes. “Consumers’ increasing color confidence and personal style makes any color fashionable for 2008,” Zimmer says. “From glass-like blues, botanical greens, dramatic black and white and whisper-soft pink, color directions will drive towards individual self-expression, glamorous living experiences or an increasing awareness of important environmental causes.”

According to Zimmer, green may become the newest neutral color. Used as a subtle backdrop to reflect an enhanced eco-consciousness and social responsibility, green will be representative of the growing environmental movement. Mid-tone hues of fern, palm, pine and sage will be used on their own or coupled with clear blue or aqua to create a living space that conjures up a sense of outdoor friendly living. Sandy tan and adobe brown can be intermingled to complete that earthy and eco-friendly feel.

Gaining popularity in 2008, black and white paint hues will enhance opulent living spaces filled with accessories, lighting, mirrors and rich fabrics. Silver metallics and high-sheen finishes, along with rich textures, benefit from the sophistication of this striking palette.

Many consumers continue to strive for simplicity in their technology-driven, overloaded lifestyles and seek a return to a gentler way of life. The crewel color palette reflects consumers’ returning interest in crafts, home cooking and family-focused activities. Like a rich and color-filled needlepoint pattern, these hues add a soulful and personalized feel to any space. “Handcrafted items create a sense of stability and security, and these warm, creamy rich colors will do the same in your space,” says Zimmer. Rich cranberry reds, warm browns, along with pumpkin orange help to create a nurturing and caring environment.

 “No matter which paint hue or palette attracts your individual attention, consumers continue to have an increased appreciation for paint quality and value. After all, it’s a personal choice for a personal space - your home,” Zimmer says.

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