MADISON HEIGHTS, MI - Henkel has announced the reorganization of its automotive division to better align its product portfolio with specific customer needs. The new focus will allow the company to reduce costs, improve quality and meet environmentally responsible standards for its customers.

Business groups include: Automotive Coatings, focusing on core coating technologies including Bonderite®, Aquence® and e-coat products; Body Assembly, focusing on providing an integrated approach to addressing customer needs in NVH, structural and sealing solutions; Chassis and Exterior Components, focusing on the traditional frame and chassis segment with additional focus on steering and ride control, jobbers and coaters, wheels, brakes, and exterior accessories; and Powertrain, focusing on engine and axle assemblies, transmissions, and powertrain control modules.
In addition to these groups, Henkel has created a Japanese and Korean Key Account division, to focus on supporting the growth of automotive OEMs and suppliers in the Japanese and Korean markets.