VANTAA, Finland - Alcro-Beckers AB, part of the Finnish Tikkurila that is responsible for Kemira’s paint and coatings business, has signed an agreement to acquire a 100-percent stake of the shares in the paint store Färgglädje Måleributiken AB (Måleributiken) in Alvik, Stockholm, Sweden, from its owner Lars Andersson. Måleributiken's revenue totaled approximately EUR 5.8 million in 2007.

 

Alcro-Beckers holds an approximately 40-percent share of the decorative paints market in Sweden. Måleributiken is the company's first wholly owned store for serving consumers. Alcro-Beckers currently has nine stores of its own for serving professionals only, and it is also a part owner of the retail chain Beckers Nya Hem, an umbrella organization for about 110 independent retailers. Alcro is the main paint supplier to Colorama, the largest chain of paint retailers in the country with about 205 stores.

 

“Måleributiken will be the future flagship store for the Alcro brand, and the store will also allow us to experiment with various consumer concepts, do campaign and product tests, and learn more about web shopping,” said Niklas Frisk, Managing Director for Alcro-Beckers AB.